Develop Research Strategy
Our first step in the process is to understand the subject’s personality, derive the related information sources, make an overview of the steps in the research, and allocate functional roles to the team.
Our research approach is backed by dedicated research, engagement, and contact team under the head of strategy, Raqes Singh (10+yr experience). Rahul Kashyap, the marketing manager with 4+ years of experience, has a strong hold on marketing strategies, while Anshul Sharma has a decent background in handling leads. Our brand story writer, Shephali Hazra, has been connecting with influencers to yield valuable information. Khushi Chaudhry has gathered immense calibre in creating intriguing content for our readers, while Nitin Rathore has been a recognised content strategist with extensive experience in the field.
From research, content gathering, to publishing, information filters, and only essential details are provided.
Our first step in the process is to understand the subject’s personality, derive the related information sources, make an overview of the steps in the research, and allocate functional roles to the team.
We do a deep research of the influencer through their social media handles such as Instagram, YouTube, LinkedIn etc, their official websites, and authentic sites like Wikipedia to extract genuine and up-to-date information.
Our team connects with the personalities through the press conferences, public appearances, promotional events, etc., where they conduct a decent, valuable, and productive conversation, and extract as much information as possible to bring a transparent and accurate account.
We also get in touch with their team to understand how ancillary factors support them. We understand their way of working through their crew and their management teams to leave no stone unturned.
Our team also considers the secondary sources in our research to supplement the information. This includes authentic, dependable media sources that provide accurate information. Through it, we cover every angle of the story, from how they work to where they stand in the recognition hierarchy.
We segregate, sort, organize, and compile information in a representable form to give the readers the verified information.
We have our teams working on the front-end and back-end simultaneously. While our brand strategists engage directly with the influencer, our content strategists and social media leads draw maximum information from different sources to come up with verified information. We refrain from considering random websites or social media accounts to get information. Rather, our genuine information serves as a trusted source for other agencies in the market.