Project Kickoff
InfluencersPlace started with branding, social media setup, market entry thinking, and creator planning for Haveznz.
March 2025 · InfluencersPlace × Haveznz / ZNZMood
“Aaj mood nahi hai”- Until ZNZ Flips the Script!
This case study offers an in-depth overview of how InfluencersPlace helped transform a brand from a minimal identity into a well-known name in India. It lists the entire procedure from building a premium identity, entering the market, managing organic social, activating creators from nano to celebrity level, to improving sales efficiency, and evolving the brand journey toward ZNZMood.
Our Campaign Direction
Making the brand premium, intimate, tasteful, homely, and creator centric instead of building a sensitive category, that is regular, explicit, and vulgar.
Project Snapshot
From a fresh brand entry to a creator powered mood brand
story!
When the brand HaveZNZ approached InfluencersPlace, it had low brand value, was a newly established social network, and faced a difficult communication challenge. However, we brought awareness, built marketing entry, and helped the brand look premium enough to earn trust around the corner.
2025
The branding, social management, creator collaboration, and performance execution process began in March, 2025.
₹3 to ₹4 Lakhs
The approximate investment used during the key paid marketing was about ₹3 to ₹4 lakhs for a test and scale phase.
3X
Our project with HaveZNZ witnessed a 3x revenue return during the paid amplification phase around the creator led content.
7X
Following the later phase of improved creator fit and traction driven by celebrities, there was reported profit or growth of about 7x.
Category reality
Because the product had superior visual qualities, the reality was somewhat different. Its motto and vision, however, required cautious placement and restrained messaging. Even minimal negligence could have seriously affected the brand’s image.
The Challenge
Low awareness, low trust, and a sensitive category challenge
When InfluencersPlace entered the project, Haveznz had almost no meaningful marketing entry. The social profiles were fresh, the brand identity was not fully established, and the audience pool was narrow in the beginning.
The target audience was couples (both married and unmarried), thus the category naturally demanded closer vigilance and careful communication. The product demanded a clearer, straightforward yet carefully curated content, to which the viewers could relate, keeping aside the taboo attached.
Another challenge faced by InfluencersPlace was creator selection. Some initial collaborations created visibility, but not enough revenue. This led the team to rethink creator fit and campaign packaging very quickly.
Main Competitor
When HaveZNZ approached us, it had three major competitors:
- Tabs: The most renowned intimacy chocolate brand, based in the USA.
- Noki: Yet another intimacy chocolate brand that appeared on the prestigious ‘Sharktank’.
- ChocolateX: This brand’s official ambassador is ‘Sunny Leone’.
Audience Issue
The target segment was limited and had to be reached through tasteful content. The product demanded simple yet carefully curated content, to which the viewers could relate, keeping aside the taboo attached.
Brand Issue
As the product was already attached to a taboo, the major challenge in front of us was to portray the brand as premium, safe, and aspirational, and never cheap or explicit.
Performance Issue
Some of the early creators’ choices resulted in losses rather than significant sales, leading to a huge gap between the input and the output.
Project Goals
What InfluencersPlace was hired to solve step by step.
Influencer videos were only one component of a broader, strategically designed campaign. Beyond generating visibility and engagement, the initiative aimed to accelerate sales momentum and strengthen the brand’s positioning within. Through our creator led content with wider marketing efforts, the campaign pursued immediate purchase intent. Refer to the entire process in a stepwise manner:
Branding
The primary objective was to establish Haveznz as a premium, romantic, and highly desirable brand within its category. The focus extended beyond product promotion to creating a distinctive brand personality that resonated.
Sales growth
One of the key goals of the campaign was to generate measurable business impact by strengthening sales performance and conversion opportunities. The content was developed with clearer messaging and stronger consumer relevance.
Market entry
Rather than focusing solely on product features, the messaging centered around themes of mood and intimacy. This approach helped lower entry barriers, increase consumer comfort, and position Haveznz as a modern choice.
Social presence
Another important objective was to build and maintain a strong organic social media presence that reflected the brand’s premium positioning. Regular content publishing, community engagement, and profile optimization helped create an active and polished digital presence.
Brand Understanding
ZNZ is chocolate made for love, not just chocolate for taste.
The ZNZ story was built around emotional and physical intimacy. The product was designed to feel more like a couple ritual than a simple confectionery item. This approach provided a deeper and more meaningful narrative for the campaign.
Rather than focusing solely on indulgence, the brand emphasizes connection, mood, pleasure, and premium natural ingredients. This messaging creates a stronger emotional link between the product and the audience, keeping them aligned.
Building on this foundation, InfluencersPlace developed a sophisticated content strategy that was romance driven, elegantly sensual, and visually premium
Pure Cocoa
Ashwagandha Angle
Premium Flavours
Exotic Botanicals
Couple First Storytelling
The Strategy
We stopped selling the category. We started selling the mood.
The fundamental change was to get beyond traditional adult product messaging and embrace a narrative that focused on emotional connection. This approach positioned the product as part of a lifestyle and emotional connection rather than a product purchase.
Step 1
Step 2
Step 3
Step 4
Step 1. Message Repositioning
Presenting the product too directly was refrained from. Rather, the team shifted focus to the product’s USP and mood first communication.
Step 2. Ingredient Storytelling
Instead of forcing explicit messaging, the campaign emphasized natural ingredients like ashwagandha, keeping in mind the brand’s nature, which is a sexual wellness chocolate.
Step 3. Creator Fit Refinement
After weak early results, the creator strategy was rebuilt. This time around, factors like personality fit and the ability to carry romance led visuals naturally.
Step 4. Paid Scale
Once a content format proved successful, paid marketing was used to boost its reach and results.
Campaign Journey
The campaign evolved because the team adapted fast.
This was not a one shot success. It was more of a learning led campaign. The campaign improved phase by phase through extensive research, on spot creative repositioning, and better talent fit.
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March 2025
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Initial Creator Testing
The team initially partnered with small creators, including the well known creator Ishan and his girlfriend, to test the market. However, these collaborations did not generate sufficient sales and ultimately led to financial losses.
Phase 01
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Research & Strategic Correction
After closely complying with consumer psychology, the team decided not to market the product too directly. Instead, they shifted their content strategy to emphasize mood enhancement and the overall relationship focused experience for couples.
Phase 02
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Yuvi Phase & Paid Amplification
Yuvi became a strong fit creator for the campaign’s premium and sensual tone. With paid marketing support, this phase reportedly delivered approximately 3X revenue.
Phase 03
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Trusted Creators Step In
Many influencers hesitated because of the category. Thus, InfluencersPlace reached out to older, trusted creators like Himanshu. His short form storytelling brought a better response.
Phase 04
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Zareen Khan Unlocks the Next Level
Following thorough research across cricket and Bollywood, the brand secured a collaboration with actress Zareen Khan through her manager, Piyush. This partnership significantly enhanced brand visibility and contributed to a reported 7X growth phase.
Scale Phase
Evolution
Haveznz Evolves to ZNZMood
As the brand evolved, its visual identity became more distinctive and recognizable. With the continued support of InfluencersPlace, ZNZMood strengthened its position as a trusted romantic brand.
Influencer Ecosystem
The campaign was built across multiple creator levels. InfluencersPlace did not rely only on one creator category. The campaign moved through nano, micro, digital, and celebrity level influence.
Premium Visual Push
Yuvi phase
Used for premium, sensual, and aesthetically stronger storytelling that made the content more desirable and scalable.
Trust and Retention
Himanshu
The introduction of sharper short form storytelling helped the brand overcome resistance and drive stronger audience engagement.
Scale and Recognition
Zareen Khan
The collaboration helped increase the brand’s visibility, enhance recall, and capture the attention of a wider audience.
Awareness Base
Nano & Micro Creators
InfluencersPlace used nano and micro creators to create early regional awareness of the brand. This also enhanced category comfort and distributed touchpoints across the couple’s audience.
Influencer Proof
Real campaign reels are embedded directly into the case study.
Proof Over Promises!
These embeds on the page are a credible, lively portfolio, showcasing actual campaign content created by our creators.
Results & Impact
The outcome was bigger than the content. It changed the brand trajectory.
The project did not just create posts. It helped move the brand from being unknown to a more polished, remembered identity.
Premium Recall
The product started to look more premium, romantic, and memorable.
Creator Confidence
Better fit creators and cleaner storytelling improved campaign quality.
What Improved
The campaign improved the product story, social appearance, and creator presentation layer. This made the brand more acceptable for influencers and more comfortable for consumers.
Key Outcomes
- Brand moved from low recognition to stronger desirability in the couples segment.
- Ingredient-first storytelling made the product easier to communicate.
- Paid amplification generated a reported 3X revenue phase.
- Later scale and celebrity association contributed to a reported 7X growth phase.
- The brand evolved toward ZNZMood and continued its momentum.
Big Takeaway
The real win came from the combination of positioning, creator fit, and paid performance. Once those three layers aligned, the brand stopped looking niche and started looking scalable.
Globular Expansion
From a domestic name to international fame!
From a confined border brand to a globally recognized name, ZNZmood began expanding its branches into Southeast Asian nations. The brand expanded to Nepal by promoting its products through social media, influencers, and online advertising. HaveZNZ initially built a strong online existence, grew closer to the audience, and then gradually expanded its presence in the Nepali market.
Team Behind the Project
The full InfluencersPlace pod is behind the brand journey.
There’s a completely dedicated team that has worked diligently throughout for the brand ZNZmood.com. Our team members are comprised of the Brand Strategy Lead, the Account Management Team, the Organic Social Team, the Creative Direction Team, the Influencer Outreach Team, the Creator Relations Team, the Marketing Team, and the Performance Analysis Team.
Brand Strategy Lead
Built the core positioning, category framing, a couple first narrative, and premium brand direction. Our team included Raqes Singh and Rahul Kashyap, ensuring the strategy doesn’t fumble.
Account Management Team
Sachin, our Social Media Manager, managed the brand relationship, campaign planning, coordination, and client communication loops.
Organic Social Team
Our social media team member, Anshul Sharma, handled profile setup, social flow, feed direction, and audience facing content consistency. Apart from him, Himanhu, our in house influencer, contributed via video work & shooting.
Creative Direction
The brand was presented through an intimate and platform safe visual style. Writers like Khushi created compelling scripts that helped the brand connect with a broader audience.
Influencer Outreach
Our team manager, Rahul Kashyap, connected with nano, micro, digital, and celebrity creators while managing the category sensitivity issue.
Creator Relations
Raqes Singh, our head of strategy, maintained relationships with creators who were comfortable and effective for the brand narrative.
Marketing Team
Our marketing team, including Raqes Singh (Head of Strategy) and Rahul Kashyap (Marketing Manager), ensured promoting the best performing creator content. Apart from this, they made sure of optimizing budgets and turned audience engagement into sales growth.
Performance Analysis
Read early loss patterns, identified what was underperforming, and helped guide the strategic pivot.
Haveznz became more than a product. It became a mood driven
brand
story.
Through smart marketing and creator partnerships, InfluencersPlace helped turn Haveznz into ZNZMood. This further led to stronger sales, better brand recognition, and a brand that was ready to grow.
