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Disclosure & Advertising Policy

Effective Date: September 25, 2026
Last Updated: September 29, 2026

InfluencersPlace believes that influencer marketing should be transparent, authentic, and clearly identifiable as advertising whenever a commercial or other material relationship exists between a brand and a creator. 

This Disclosure & Advertising Policy explains the standards that brands, influencers, content creators, agencies, and other participants using InfluencersPlace must follow when creating, publishing, approving, or distributing sponsored or promotional content.

The Policy should be read together with our Terms and Conditions, Influencer Agreement & Creator Terms, Brand Terms & Conditions, Privacy Policy, Refund & Cancellation Policy, individual campaign briefs, and any campaign-specific agreements.

By participating in a campaign through InfluencersPlace, you agree to comply with this Policy, along with all applicable advertising laws, regulations, platform requirements, and industry standards. 

1. Purpose of This Policy

The purpose of this Policy is to help ensure that consumers can clearly understand when content is:

Advertising must not be presented in a way that is likely to cause consumers to mistake paid or incentivized promotional content for independent editorial content.

2. Who This Policy Applies To

This policy applies to all the following people, but is not limited to.   

It applies regardless of the Creator’s audience size or the social media platform used. 

3. What Is a Material Connection?

A “material connection” is a relationship between a Brand and a Creator that could affect how consumers understand or evaluate an endorsement. Every user of our services is required to learn about this concept. You are supposed to understand and interpret a material connection in its proper sense.  

A material connection may include the following. 

A material connection can exist even when no money is paid.

4. When Disclosure Is Required

A clear advertising disclosure is required whenever there is a material connection between the Creator and the Brand and the Creator publishes content relating to that Brand, product, or service.

Disclosure may therefore be required for:

The fact that a Creator genuinely likes a product does not remove the disclosure requirement where a material connection exists.

5. When Disclosure May Not Be Required

Where a Creator independently purchases a product or service and voluntarily talks about it without any payment, benefit, brand relationship, affiliate arrangement, gift, incentive, or other material connection, the content may not constitute advertising.

Creators should nevertheless avoid creating a misleading impression regarding their relationship with a Brand.

6. Approved Disclosure Labels

For campaigns subject to Indian advertising standards, Creators should use clear and recognizable labels appropriate to the relationship.

Acceptable disclosure labels may include:

The selected disclosure should accurately represent the nature of the relationship.

For example:

Ad may be appropriate for a paid collaboration.

Free Gift may be appropriate where a Creator received a product without payment.

Affiliate may be appropriate where a Creator earns commission through a link or code.

Employee may be appropriate where a person promoting a Brand works for that Brand.

7. Disclosure Must Be Clear and Prominent

A disclosure must be:

A disclosure should not be hidden:

The average viewer should be able to recognize the commercial nature of the content without having to search for the disclosure.

8. Language of Disclosure

The disclosure should be made in English or in the language used in the advertisement in a manner that is easily understood by the intended audience.

Where content uses multiple languages, the disclosure should remain understandable to the intended audience.

Creators should avoid vague wording that consumers may not reasonably understand as indicating advertising.

9. Instagram and Similar Feed Posts

For sponsored Instagram posts and similar feed-based content, the disclosure should appear prominently near the beginning of the caption.

Where appropriate, Creators should also use the platform’s paid partnership or branded-content disclosure feature.

The disclosure should not be placed only after a long description or buried among hashtags.

10. Instagram Reels, YouTube Shorts and Short Videos

Sponsored short-form videos should contain a clearly visible disclosure within the video itself where necessary, particularly where the viewer may watch the content without opening the caption.

For videos of 15 seconds or less, disclosure labels should remain visible for a sufficient period and, where Indian ASCI requirements apply, for at least 3 seconds.

For videos longer than 15 seconds but shorter than 2 minutes, disclosure visibility should comply with applicable advertising requirements.

The disclosure must be easy to read and should not be obscured by platform buttons, captions, usernames, or other interface elements.

11. Longer Videos

For longer sponsored videos, the advertising relationship must be disclosed prominently.

Where the content contains distinct sections featuring the sponsored Brand, disclosure should remain visible or otherwise be communicated as required during the promotional portion.

Creators should also use platform-provided paid-promotion disclosure tools where available and applicable.

12. Stories and Disappearing Content

For Instagram Stories, Snapchat, or similar formats where content appears without an accompanying caption, the disclosure should be displayed directly on the image or video.

The disclosure must be:

The disclosure should not be hidden underneath usernames, navigation controls, stickers, buttons, or other platform interface elements.

13. Live Streams

Where a live stream contains sponsored content, the advertising relationship should be disclosed clearly at the beginning of the live stream and again where required during or at the end of the broadcast.

If a recorded version remains accessible after the live stream, an appropriate disclosure should also be included in the saved content, caption, or description.

14. Podcasts and Audio Content

For sponsored audio content, disclosure should be clearly spoken.

Where applicable, the disclosure should be provided:

The disclosure should be delivered at a normal, understandable speaking pace.

15. YouTube Content

Sponsored YouTube content should clearly identify the Brand relationship.

Creators should:

Using YouTube’s disclosure tool alone may not always satisfy every applicable legal or regulatory requirement.

16. Blogs and Written Content

Sponsored articles, blog posts, reviews, guides, newsletters, or similar written content must clearly disclose the commercial relationship.

The disclosure should appear before or near the promotional content rather than only at the bottom of the page.

Readers should be able to understand that a commercial relationship exists before relying on the endorsement.

17. Affiliate Marketing

Where a Creator receives commission or another financial benefit when users:

the Creator must clearly disclose the affiliate relationship.

An appropriate label such as Affiliate may be used together with additional explanatory wording where helpful.

Creators should not present commission-generating recommendations as entirely independent when the affiliate relationship could affect how consumers interpret the recommendation.

18. Gifted Products

Receiving a product for free may create a material connection even when:

Where disclosure is required, the Creator should use an appropriate disclosure such as:

Free Gift

or another permitted label that clearly communicates the nature of the relationship.

19. Barter Collaborations

A barter arrangement is treated as a commercial relationship where a Creator receives goods, services, experiences, accommodation, travel, or other value in exchange for promotional content.

Barter content must therefore carry an appropriate advertising disclosure.

20. Brand Ambassador Relationships

Creators acting as Brand ambassadors must disclose their commercial relationship whenever relevant promotional content is published.

Consumers should not be expected to remember or know about a previous announcement that the Creator is working with the Brand.

Each advertising communication should contain sufficient disclosure where required.

21. Employee and Personal Relationships

Creators must disclose relevant employment, business, family, or personal relationships where those relationships could affect how consumers interpret an endorsement.

For example, an employee promoting their employer’s products should not present the recommendation in a way that suggests complete independence where the employment relationship is material.

22. Genuine Opinions

A Creator must not falsely claim:

Sponsored content may still contain a genuine positive opinion, but the commercial relationship must be disclosed.

23. Product Experience and Due Diligence

Creators should conduct reasonable due diligence before making an endorsement.

A Creator should not make first-hand experiential claims about a product or service that they have not personally used or experienced.

Brands should provide Creators with sufficient and accurate information to understand the product and any claims they are being asked to communicate.

24. Advertising Claims

All advertising claims must be truthful and capable of appropriate substantiation where required.

Brands must not instruct Creators to make claims that are:

This requirement applies to express claims as well as claims created through implication, imagery, demonstrations, comparisons, editing, or omission.

25. Brand Responsibility for Claims

Brands are responsible for ensuring that information supplied to Creators regarding their products and services is accurate.

Brands should be able to substantiate relevant factual claims concerning matters such as:

InfluencersPlace may request modification or removal of campaign claims that appear misleading, unsupported, or inappropriate.

26. Creator Responsibility

Creators participating in InfluencersPlace campaigns are responsible for:

Creators should not assume that the Brand or InfluencersPlace will automatically make disclosures on their behalf.

27. Brand Responsibility

Brands participating in InfluencersPlace campaigns are responsible for:

Brands must not instruct Creators to remove legally required advertising disclosures.

28. InfluencersPlace Responsibility

InfluencersPlace may:

InfluencersPlace does not replace independent legal or regulatory advisers for Brands or Creators.

29. Platform Disclosure Tools

Where available, Creators should use relevant platform advertising tools such as:

However, use of a platform disclosure feature does not automatically remove the need for additional disclosures where applicable law or advertising guidelines require them.

30. Health and Wellness Content

Health, nutrition, medical, or wellness campaigns require additional care.

Creators must not make unsupported claims relating to:

Where a Creator provides technical health or nutrition advice requiring professional qualifications under applicable standards, relevant qualifications or certifications may need to be disclosed prominently.

InfluencersPlace may require additional documentation or reject campaigns presenting unreasonable health-related advertising risk.

31. Financial Content

Campaigns involving

may be subject to additional advertising and regulatory requirements. 

Creators must not represent themselves as qualified financial professionals unless appropriately qualified or registered where required. In case you do so, you will have to suffer a penalizing action from InfluencersPlace. 

Applicable professional qualifications, licences, or registration details may need to be prominently disclosed.

32. Regulated Products and Services

Additional restrictions may apply to advertising involving categories such as those provided below. 

InfluencersPlace may refuse campaigns or require additional compliance documentation for regulated categories. Hence, be careful if you fall within any of these categories. You might also have to provide extra documents.  

33. Advertising Directed at Children

Campaigns directed at children or likely to be viewed primarily by children require additional care.

Advertising must not unfairly exploit children’s:

Brands and Creators must comply with all additional requirements applicable to advertising aimed at children.

34. Virtual Influencers

Where a campaign uses a virtual, synthetic, or computer-generated influencer that could reasonably be mistaken for a real person, the nature of the virtual influencer should be disclosed where required.

The disclosure should be upfront and prominent.

35. AI-Generated Advertising Content

Where artificial intelligence is used to generate or materially alter advertising content, the content must not be used to:

Additional disclosures should be used where required by applicable law, regulation, or platform policy.

36. Prohibited Disclosure Practices

Creators and Brands must not intentionally:

37. Fake Engagement and Misleading Metrics

Campaign performance information must not be intentionally falsified.

Creators must not use artificial methods to misrepresent:

Brands must not intentionally publish campaign results they know to be materially inaccurate.

38. Testimonials and Reviews

Testimonials used in advertising should reflect genuine experiences.

Creators must not:

Brands must not knowingly manipulate or selectively present Creator testimonials in a materially misleading manner.

39. Before-and-After Content

Before-and-after photographs, videos, results, demonstrations, or comparisons must not be materially manipulated in a way that misleads consumers.

Relevant factors such as:

should not be concealed where their omission would materially mislead consumers.

40. Promotional Offers and Discounts

Where a campaign advertises:

the applicable terms must be accurate and clearly communicated.

Creators should not claim that an offer is exclusive, limited, or discounted unless the Brand has provided accurate information supporting that claim.

41. Contests and Giveaways

Giveaways and contests must comply with:

Material conditions such as entry requirements, deadlines, and significant restrictions should be communicated clearly. Or you will have to bear the consequences yourself. 

42. International Campaigns

InfluencersPlace works with Brands and Creators who may operate across different countries.

Campaigns may therefore be subject to advertising rules in more than one jurisdiction.

Where content is targeted at consumers outside India, Brands and Creators must also follow applicable local requirements.

For example, campaigns directed at United States consumers may need to comply with applicable Federal Trade Commission endorsement and disclosure requirements.

The FTC similarly treats payments, free products, discounts, employment, and certain personal relationships as material connections requiring clear disclosure.

43. Campaign-Specific Requirements

InfluencersPlace may issue additional disclosure requirements for individual campaigns.

Campaign-specific requirements may be stricter than this general Policy because of:

Creators must follow both this Policy and applicable campaign-specific requirements.

44. Monitoring and Compliance

InfluencersPlace may review sponsored content created through its managed campaigns.

Where non-compliant advertising is identified, InfluencersPlace may request that the Creator or Brand:

45. Correction of Published Content

If an advertising or disclosure issue is identified after publication, the responsible party should act reasonably and promptly to correct the issue.

Depending on the circumstances, corrective action may include:

46. Repeated or Serious Violations

Material or repeated violations of this Policy may result in:

InfluencersPlace will consider the seriousness and circumstances of the violation when determining appropriate action.

47. Reporting Potential Violations

Brands, Creators, consumers, or other parties may contact InfluencersPlace regarding suspected disclosure or advertising issues involving campaigns conducted through InfluencersPlace.

When reporting a concern, please provide where possible:

48. Applicable Indian Advertising Standards

Campaign participants targeting Indian consumers should comply, where applicable, with:

Where requirements change, the latest applicable rules should be followed.

49. Relationship With Other InfluencersPlace Policies

This Policy forms part of the broader terms governing participation on InfluencersPlace.

It should be read with:

Where a campaign-specific requirement imposes a stricter lawful advertising standard, the stricter campaign requirement should generally be followed for that campaign.

50. Changes to This Policy

InfluencersPlace may update this Policy to reflect changes in:

The current version will be published with the applicable “Last Updated” date.

51. Contact Us

For questions regarding advertising disclosures, sponsored-content compliance, or InfluencersPlace campaigns, you may contact us via the following channels. 

InfluencersPlace

Email: info@influencersplace.com
Phone: +91 9773 849 377
Website: InfluencersPlace.com
Location: Gurugram, Haryana, India

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