Instagram has become a hub for fashion enthusiasts, providing a platform for influencers to showcase their unique styles and inspire followers globally.
If you too are stuck between just two colors — black and gray — and think your wardrobe needs a serious makeover but can’t figure out your style yet?
Keep your worries at bay! I have listed some of the most prominent Male influencers on Instagram and YouTube who will teach you all about men’s fashion and lifestyle and how you can dress better by making minor changes.
Here are some leading male fashion influencers that you should definitely follow in 2024.
Magno Scavo
Magno Scavo is not just a prominent male fashion influencer but also a popular YouTube influencer. Originally from Venezuela, he first emerged in October 2019 with creative and stylish TikTok videos.
He initially started his journey and gained attention by sharing some creative ways to style a beige suit, and as of now, he has covered every possible aspect of men’s fashion.
Scavo has a YouTube channel with more than 84.5k subscribers where he discusses men’s fashion, color theories, and even gives a sneak peek into his life and closet.
| Instagram Handle | magno_scavo |
| Instagram Followers | 3.9M followers |
| YouTube | Magno Scavo |
| Inquire | contact@nicolasscavo.es |
Eugene Lee Yang
Eugene Lee Yang is an American filmmaker, actor, writer, director, and producer. Most of his popular works were centered around various human rights and LGBTQ+ advocacy. With more than 2.4 million followers, Eugene Lee Yang has inspired not just men but many genders across the world to look and feel confident in their skin.
| Instagram Handle | eugeneleeyang |
| Instagram Followers | 2.4M followers |
Jack Morris
Jack Morris is a 32-year-old British photographer residing in Bali. Morris has been named under various categories like best travel influencers, top male fashion influencers, and much more. Morris has proven that you can make a living doing exactly what you love and with that, he has inspired a huge male audience with his travel fashion and pastel choices.
| Instagram Handle | jackmorris |
| Instagram Followers | 2.4M followers |
| Inquiry | jack@morris.art |
Karron S Dhinggra
Karron S Dhinggra is an Indian male Instagram influencer who left his well-paid job as a lawyer and took to Instagram to help men dress better. His reels and videos go deep in explaining different fashion trends and helping people find their style. Karron is also mentioned in Forbes India’s Top 100 Digital Stars.
| Instagram Handle | theformaledit |
| Instagram Followers | 2.2M followers |
| YouTube | The Formal Edit |
| Inquire | theformaledit@gmail.com |
Alex Costa
Alex Costa teaches everything from men’s hair and fashion to fitness and a productive lifestyle. He aims to guide people to reach their full potential and improve their self-image along with their fashion.
Costa has a YouTube channel with more than 4 million subscribers and a dedicated video over everything whether it’s a simple baggy outfit or accessories to elevate basic look.
| Instagram Handle | alexcosta |
| Instagram Followers | 2M followers |
| YouTube | Alex Costa |
| Inquiry | team@alexcostamedia.com |
Jose Zuniga
Jose Zuniga mainly started on YouTube with his channel Teaching Men’s Fashion. Jose’s Instagram page will teach you exactly how to dress expensively and grow as an individual. Style and fashion add to confidence and growth, which is exactly what Jose is looking to teach.
| Instagram Handle | teachingmensfashion |
| Instagram Followers | 2M followers |
| YouTube | Teachingmensfashion |
| Inquire | info@teachingmensfashion.com |
Adam Gallagher
Adam Gallagher has been in the game and has been sharing his fashion ever since 2009. Apart from being one of the best men’s fashion influencers, Adam also calls himself a florist with an unending love for flowers.
While promoting men’s fashion and setting trends, Gallagher also boasts of his very popular blog, “I Am Galla” which offers trend forecasts, a gorgeously photographed showcase of menswear, travel, and lifestyle pics, along with plenty of tips.
| Instagram Handle | iamgalla |
| Instagram Followers | 1.7M followers |
| YouTube | Adam Gallagher |
| Inquiry | adam@iamgalla.com |
Rowan Row
Rowen Row is another popular male influencer and entrepreneur based in London. His content is mostly centric around men’s fashion and fitness. With over 1.7 million followers on Instagram and 2 million subscribers on YouTube, Rowen is a huge influence in the world of men’s fashion and wellness.
| Instagram Handle | Rowanrow |
| Instagram Followers | 1.7M |
| YouTube | Rowan Row |
| Inquire | info@rowanrow.com |
Rahi Chadda
Rahi Chadda is an influencer-model born and raised in London, but has roots in India and the Middle East. Rahi’s spicy choice of outfits has earned him a place in Vogue India, GQ, ELLE India, and Cosmopolitan India, influencing a huge male population to go bold and sharp just like him.
| Instagram Handle | rahi_chadda |
| Instagram Followers | 1.5M followers |
Kosta Williams
Kosta Williams is a 37-year-old art director and style influencer and the co-founder of the blog The Modern Man. Kosta Williams spread his love for fashion by influencing men to achieve their best style. Kosta also owns a German clothing line called “Cool Kids Can’t Die”.
| Instagram Handle | kosta_williams |
| Instagram Followers | 1.1M |
| YouTube | Kosta Williams |
| Inquire | kosta@the-modern-man.com |
Johannes Huebl
Johannes Huebl, as described by the GQ magazine “is a rare breed: a street style favorite who dresses with personality without ever resorting to using a stylist.” As one of the most popular male Instagram influencers, Johannes has influenced the male population and has always stressed the importance of wearing tailored clothes.
| Instagram Handle | johnneshuebl |
| Instagram Followers | 1.1M followers |
Gon Olivier
Gon Olivier is one of the most followed Portuguese accounts on Instagram and TikTok with 1.1 Million and 2.3 Million followers, respectively. Gon Olivier is well known for his fashion and travel photography, inspiring millions to adopt a different and bold fashion statement.
| Instagram Handle | gonolivier |
| Instagram Followers | 1.1M followers |
| YouTube | Gon Olivier |
| Inquiry | pr@itsgonolivier.com |
Aaron Marino
Aaron Marino is another prominent male influencer in fashion, lifestyle, and grooming. Not just fashion, but Aaron’s story from being bankrupt to becoming a millionaire has inspired numerous men to grow and feel the best in life.
Marino’s YouTube channel by the name Alpha m. is a series of untouched or less spoken-about topics about Men’s fashion, lifestyle, and health.
| Instagram Handle | aaronmarino |
| Instagram Followers | 1M followers |
| YouTube | Alpha m. |
| Inquiry | info@aaronmarino.com |
Nickelson Wooster
Nickelson is an American fashion consultant who has worked with brands like Calvin Klein, Polo Ralph Lauren, and Thom Browne. With shades, white mustache, tailor-made suites, and tattooed arms, Nickelson is a huge inspiration when it comes to men’s fashion and lifestyle and is a defining style like no other.
| Instagram Handle | nickwooster |
| Instagram Followers | 1M followers |
Sanket Mehta
Sanket Mehta started young on TikTok as a lifestyle and fashion influencer, now he has taken over Instagram with more than 873K followers and has worked with huge brands like Armani, Dyson, Crocs, Adidas, etc.
Sanket is an all-rounder, trying his hand in dance, fashion, and even in acting. Fashion has always played a critical role in his journey on Instagram where he showcases a mix of culture and modern Indian wear.
| Instagram Handle | sankett25 |
| Instagram Followers | 873K followers |
| YouTube | Sanket Mehta |
| Inquire | sanketmehta515@gmail.com |
Niklas Rueth
Niklas Rueth is a 24-year-old German photographer and blogger who loves traveling and showing the beauty of the world through his lens.
Along with Niklas’s travel journey, he represents his journey and his fashion, and inspires men’s style. If you love anything you see Rueth wearing and want to buy, you can shop his look on Zezam.
| Instagram Handle | niklinio |
| Instagram Followers | 723K followers |
| YouTube | Niklinio |
| Inquiry | nikliniogermany@gmail.com |
Leo Mandella
Leo Mandella is a self-proclaimed streetwear fashion influencer with more than 701K followers on Instagram. As one of the top male influencers, Leo has tried his own hand at fashion by creating a tracksuit line that has also been featured in BasementApproved, Hypebeast and Pause Magazine.
| Instagram Handle | gullyguyleo |
| Instagram Followers | 701K followers |
| Inquiry | leo@eyc-ltd.com |
Philipp Hehmann
Philipp Hehmann, 24-years-old is a leading and budding male fashion influencer running a successful Instagram account with more than 662K followers. Philipp Hehmann thinks that finding inspiration for outfits is not that difficult; it’s everywhere!
| Instagram Handle | streetandgentle |
| Instagram Followers | 662K followers |
Blake Scott
Black Scott is super popular for clicking pictures that are both luxurious and aesthetic. He mainly teaches how to style suits in both formal and casual ways. Scott has more than 616k followers on Instagram and 1.83 subscribers on YouTube, where he teaches how to dress and the best fashion statements for men.
You can find everything related to men’s fashion on his Instagram, from styling old money outfits for cheap to styling casual tee and trousers, he is a never-ending treasure of knowledge in the world of fashion.
| Instagram Handle | blackscott |
| Instagram Followers | 616K followers |
| YouTube | Blake Scott Silva |
Marcel Floruss
Marcel Floruss is a huge inspiration in men’s fashion industry. He moved from Germany to New York following his passion for men’s style and created his website, One Dapper Street where one can find everything related to men’s fashion.
| Instagram Handle | marcelfloruss |
| Instagram Followers | 598K followers |
| YouTube | The Dapper Street |
| Inquiry | partnerships@onedapperstreet.com |
Louis-Nicolas Darbon
Louis-Nicolas Darbon is one of the top male influencers and has relentlessly stood out from the crowd by showcasing a combination of art and fashion in his posts. With more than 580K followers on Instagram, Darbon has shown how to look as fashionable as an art piece. You can learn everything about the influencer on his website, Louis-Nicolas Darbon.
| Instagram Handle | louisnicolasdarbon |
| Instagram Followers | 588K followers |
| Inquiry | contact@louisnicolasdarbon.com |
Justus Frederic Hansen
When it comes to advice on men’s fashion, Frederic Hansen is the right door to knock on. After gaining more than 520k followers on Instagram and 73.5k subscribers on YouTube, Justus has founded his very own men’s lifestyle brand, Frederic’s.
| Instagram Handle | justusf_hansen |
| Instagram Followers | 523K followers |
| YouTube | Der Stilberater | Justus Hansen |
| Inquiry | penelope@hazn-mgmt.com |
Daniel Toni Jais
Apart from being a men’s fashion influencer and luxury lifestyle creator, Jais has also established his name in the YouTube community as a fitness influencer.
Daniel will help you find your own style and build your basic wardrobe without following trends and making yourself dependent on the opinions of others. You can find all the affiliate links in his video descriptions.
| Instagram Handle | danieltonijais |
| Instagram Followers | 430K followers |
| YouTube | Daniel Toni Jais |
| Inquiry | office@danieltonijais.com |
Chris John Millington
Chris John Millington is a model, photographer, and a huge influence in the men’s fashion industry. Millington rose to fame on Instagram with almost 400k followers and founded the website ForgetFashion.
Chris’ personal fashion includes both casual and formal wear and a never-ending collection of shades. Chris has traveled the world and analyzed fashion from many angles and ethnicities.
| Instagram Handle | chrisjohnmillington |
| Instagram Followers | 399K followers |
| Inquiry | millingtonwork@gmail.com |
Kadu Dantas
Kadu Dantas is another name among the building blocks of men’s fashion industry. This Brazilian influencer showcases some very easy-to-follow makeup tutorials and styles for men on Instagram and YouTube, with more than 374k followers and 21k subscribers respectively.
| Instagram Handle | kadudantas |
| Instagram Followers | 374K followers |
| YouTube | Kadu Dantas |
| Inquiry | contato@blogdokadu.com |
Brock + Chris Lin
Brock and Chris, as they state, are the craziest people you’ll ever know. They have an Instagram account with more than 346k followers by the name yummertime. Brock and Chris are married, and share content mostly focused on men’s fashion and lifestyle, along with makeup and skincare.
Brock and Chris also have a blog named Yummertime, dedicated to their lifestyle and the distinct fashion both husbands follow.
| Instagram Handle | yummertime |
| Instagram Followers | 346K followers |
| YouTube | Yummertime |
| Inquiry | inquire@yummertime.com |
Joel Gallucks
Joel Gallucks, also known as Joel Mcloughlin is an icon in the men’s fashion industry and a leading blogger on YouTube. Joel has influenced numerous men with his contemporary street style that has an edgy undertone.
Gallucks’ YouTube channel is based on a wide genre revolving around men’s fashion and lifestyle. Most importantly, you’ll learn minor details and small mistakes in men’s fashion.
| Instagram Handle | gallucks |
| Instagram Followers | 325K followers |
| YouTube | Gallucks |
| Inquiry | contact@gallucks.com |
Massimo Cappella
With over 300k followers, Massimo has become one of the most prominent male Instagram influencers, setting fashion and lifestyle statements with every post and inspiring men how to style beige and nude colors.
If you follow Massimo and his fashion you might already know that it doesn’t take much to look good in an outfit, all you have to do is be thoughtful about the color combinations you’re wearing.
| Instagram Handle | massiii_22 |
| Instagram Followers | 303K followers |
| Inquiry | massimo.cappella@gmx.dze |
Justin Livingston
Justin is not just a fashion icon but also a producer and recording, mixing, and mastering engineer. Justin has taken it upon himself to break barriers and fashion customs, presenting new styles and inspiring people every day.
His New York based blog ScoutSixteen.com and his YouTube channel has gained huge popularity with a beautifully photographed collection of fashion along with amazing food and landscape.
| Instagram Handle | justinliv |
| Instagram Followers | 280K followers |
| YouTube | Justin Livingstone |
| Inquiry | justin@scoutsixteen.com |
Siddharth Batra
Siddharth Batra is a male makeup influencer promoting metrosexuality, and working as a freelance style editor at MenXP. Batra is all set to break rules and stereotypes and make an unforgettable place in the men’s fashion industry.
His recent collaborations with Amazon, Myntra and some skincare brands have blown up, giving new horizons to masculinity.
| Instagram Handle | Siddharth93batra |
| Instagram Followers | 266K followers |
| YouTube | Sidharth Batra |
Shakti Singh Yadav
Follow Shakti Singh, and he’ll teach you how to rock a good pair of shades along with different clothes and that side profile. Shakti is not only a prominent influencer on Instagram but is also awarded a Digital Nomad by the Cosmopolitan Fashion Influencers ‘21-22 & 22-23.
After 2016, when he first started his fashion blog, Yadav quickly gained popularity for sustainable fashion, and his amazing works with eco-friendly brands.
| Instagram Handle | thefebruaryboy |
| Instagram Followers | 207K |
| YouTube | Shakti Singh Yadav |
| Inquiry | yadavshaktisingh03@gmail.com |
Final Words
In addition to showcasing their individual tastes, these influencers create trends and encourage their followers to take chances with their wardrobe selections.
These male fashion influencers provide a plethora of inspiration on Instagram, regardless of your preference for casual style, high fashion, or everything in between.
