Village Cooking Channel (VCC) is a very popular Tamil language YouTube channel. It is created by M. Periyathambi, V. Subramanian, V. Ayyanar, V. Murugesan, T. Muthumanickam, and G. Tamilselvan. The team of family members present traditional South Indian village-style cooking using old-age methods in open fields. This channel is led by an experienced chef and the grandfather of Team member, M. Periyathambi. Apart from representing culinary heritage, they promote community value by serving food to orphanages and old-age homes. 

They have an impressive digital presence with 28.4 million YouTube subscribers with 8.4 billion views and 1.1 million Facebook followers, and 93.6K Instagram followers. 

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