Top 36 New York Influencers to Follow in 2025 for the Latest Trends

New York City, is a hub of creativity and self-expression that never sleeps and is replete with a community of social media influencers. They are cherished for their stylish personality and dedication towards work which capture millions of hearts. Each influencer shows their unique vision about fashion, food, lifestyle, fitness, etc.

In this article, we will identify the leading and No. 1 New York influencers and their unique approaches to their content with their journey of achieving milestones.

Who is the No 1 New York Influencer?

Danielle Bernstein is the No 1 New York influencer, with 3.3M Instagram followers, making her a top figure in the city’s influencer scene. She is the founder of a renowned fashion blog and brand Shopweworewhat, a NY best-selling author, and an investor.

Her influencer spans fashion, beauty, and lifestyle, making her a top New York influencer. Bernstein’s major phases throughout her career are her name under Harper Bazar Women of the Year and Forbes 30 under 30, becoming one of the leading female influencers in the world.

Top 35 New York Influencers You Need to Follow in 2025

Discover the vibrant influential personalities in NYC, who are shaping the world of social media creating a blend of fashion, beauty, and lifestyle, and know about them to be the next one.

Jenypher Diaz is a multi-talent personality, a budding fashion influencer, beauty, and lifestyle vlogger living a luxurious life in New York and New Jersey. She has 261K followers on Instagram, and summer outfit checks and a 5-minute makeup routine as the most demanding videos. 

Additionally, being a Christian, she glorifies her faith in Jesus and a Pastor’s wife. Sharing “getting ready for church” videos adds a personal touch to her audience.

Instagram Handle	@foreverjenypher
TikTok	@foreverjenypher
YouTube Channel	@foreverjenypher
Website	@foreverjenypher.com

Gusyerlis González is a social media sensation based in New York City. Her content is based on the daily life experiences in NYC and other cities, such as attending creative festivals and relaxing on Miami beaches.

She also showcases her sophisticated and modern life, showing off her unique fashion senses. Throughout her career, she has specialized in key areas such as journalism, advertisement, and bringing creative approaches to the audience.

Instagram Handle	@deargusy
TikTok	@deargusy
YouTube Channel	@deargusy
Website	N/A

Sarah is a certified tour guide in NYC, making informative tour guide videos without legal restrictions. Her YouTube channel can be a comprehensive guide for traveling to New York City. 

She covers content for everyone from budget-friendly tips to awareness videos like New York’s Worst Tourist Traps: Times Square, Scams, Frauds, and more. Sarah’s videos can be a go-to place to find a pocket-friendly yet trustworthy tour guide for her 302K YouTube subscribers.

Instagram Handle	@sarahfunky
TikTok	@sarahfunkyy
YouTube Channel	@sarahfunky
Website	@funkyexperiences.com

Wilnesha Wintons, popularly known as Winn, is a fashion icon on social media platforms. She developed a passion for designing by watching her mother sew for others, this little inspiration made her a professional stylist. Winn’s unique trendsetting style created a huge community of 1.4K Instagram followers.

Moreover, Winn runs her own styling business, specializing in styling runway models, photoshoots, and other professional events, making her a successful entrepreneur in the fashion industry. 

Instagram Handle	@stylesbywinn
TikTok	@winnstyles
YouTube Channel	N/A
Website	N/A

Lucia is a NYC lifestyle vlogger and a professional photographer. She shares amazing photographic skills by capturing extraordinary moments. About 52.7K people follow her on Instagram, watching client shoots. 

Lucia owns a website where clients from various places can approach her for booking for different events including birthday parties, engagements, weddings, etc. She believes in capturing the best memories that stay forever, making her a sought-after photographer.

Instagram Handle	@shootsnyc
TikTok	@luvaccaro
YouTube Channel	@luciavaccaro
Website/Photography page	@luciavaccaro.com

Daniel Jiawei Li is a professional actor, model, and influencer, based in NYC. He has participated in various fashion campaigns and runway brands. With 27.8K Instagram followers, he shares his experiences as an actor and model.

This multi-talented personality is fluent in English and Chinese (Mandarin, Cantonese, Fujianese/Taiwanese), making him a versatile talent in the diverse entertainment industry. 

Instagram Handle	@daniel.jw.li
TikTok	@daniel.jw.li
YouTube Channel	N/A
Website	@daniel-dl.com

A New York-based career counsellor, Terry Jones is the founder of “Next Step Career Accelerator”. He provides professional advice to career seekers and helps mid-career professionals land to thrive in their dream jobs. His program includes interview preparation, career change, and success strategies.

He is reaching a broad audience of over 470k followers on his social media accounts. Besides this, he runs training programs in management, leadership, customer service, and sales. 

Instagram Handle	@trainerterryjones
TikTok	@trainerterryjones
YouTube Channel	@trainerterryjones
Website	@trainerterry.com

Anastasiia Neronova is another famous fashion and lifestyle content creator on TikTok, who hails from New York. She showcases her lavish life where she enjoys partying with friends and attending shows. 

Her Instagram following has reached over 107k people where she flaunts memories of her life including Hampton bachelorette parties and Fashion Week appearances. Beyond these, she is part of a digital marketing agency, “ADME” and is on her way to building a great market brand.

Instagram Handle	@anastasiia.ia
TikTok	@anastasiia.ia
YouTube Channel	@anastasiianeronova8083
Website	N/A

Diego León is an NY-based IRL streamer and creator of menswear fashion and lifestyle content. He was born and raised in the Bronx and later met an electronic musician Nathaniel Adams, who named him Diego to Dandy. The word “Dandy” refers to a man who is self-conscious of his appearance, which truly suits Diego’s personality.

He has become a men’s fashion idol and gaining popularity with 43K followers on Instagram, setting a wave of change in men’s fashion ideology.

Instagram Handle	@dandyinthebronx
TikTok	@dandyinthebronx
YouTube Channel	@dandyinthebronx
Website	@dandyinthebronx.com

Sai De Silva is a content creator who flaunts her fashion and lifestyle, partnering with luxurious brands like Dior, Fendi, Audemars Piguet, Bentley, Vogue, and more. 

Being a mom of two, she manages to run a digital world of 617k followers on Instagram. Furthermore, she is appearing in RHONY Season 15, and through her stunning fashion representation, she is blowing everyone’s mind.

Instagram Handle	@saidesilva
TikTok	@scoutthecity
YouTube Channel	@scoutthecity
Website	N/A

Elise is one of the prominent social media fitness influencers, personal trainer, and motivator who inspires generations to stay fit, where 1.2M people on Instagram follow her workout videos. 

Besides this, she has websites personalized for individual fitness goals elisesbodyshop.com and blog.joinladder.com, where she shares step-by-step workout guides. Elise is about to enter her 40s, yet seems more energetic by following her fitness goals. 

Instagram Handle	@elisesbodyshop
TikTok	@joinladder
YouTube Channel	@Joinladder
Website	@elisesbodyshop.com

Danielle Bernstein is a founder of the famous fashion blog “Shopweworewhat”, an entrepreneur and fashion icon. Her hard work paid off when she was recognized in Forbes’ “30 under 30” at the age of 24. She is expanding her business from the fashion industry to launching multiple companies, including tech “Moe Assist” and a clothing brand shop. 

Besides the business, she is involved in philanthropy work, where she donates some amount from profit to non-profit partners to help the needy. About 3.3M followers on Instagram cherish her kind work and more people are engaging with her.

Instagram Handle	@weworewhat
TikTok	@weworewhat
YouTube Channel	@DanielleBernstein
Website	@weworewhat.com

Meg Radice and Audrey Jongens are two best friends who became famous New York Instagram influencers. These two personalities transformed into a dynamic duo for stimulating creativity with the hobby. They began with posting on topics such as fun and dining places in NYC, during quarantine, and later on, built a platform “TheVIPList”.

TheVIPList is designed to give reviews, variety, taste, and personalization according to individuals about dining places in NYC. Their integration brings incredible ideas to the world to work as a unit and grow.

Instagram Handles	@audreyjongens @megradice
TikTok	@theviplist
YouTube Channel	@TheVIPList
Website	@theviplistnyc.com

Audrey is a popular TikTok star who creates comedy, fashion, and lifestyle content. She has an amazing combination of stunning styles and a sense of humor. 

Audrey delivers a comic speech while showing off her stunning style, gathering a wide audience. This NY-based girl’s Instagram audience has reached 227K and has over a million followers on TikTok.

Instagram Handle	@audrey.peters
TikTok	@audreypeters
YouTube Channel	@theaudreypeters
Website	@audreypeters.social

Brian Lindo is a food and lifestyle content creator from New York. His focus was always centered around food, and his work was featured in Forbes and NY Mag’s The Cut. He worked with many restaurants, showing their best cuisine and cuisines from all over the world.

His efforts made him reach more than 200k audiences on various platforms, plus his helpful recommendations engage more audiences, making him a passionate creator. 

Instagram Handle	@briancantstopeating
TikTok	@briancantstopeating
YouTube Channel	@briancantstopeating
Website	@briancantstopeating.com

Woelfel is a freelance photographer born in Long Island, New York. His interest in photography began in college when he was studying computer graphics and learned about the magic of lights and colors. After completing graduation, he decided to create his photographic style and took inspiration from other popular Instagram photographers. 

He commenced working for brands like Buzzfeed, Apple, Nikon, and Urban Outfitters. Brandon’s perfection in photographic art made him gain 2.2M followers on Instagram and 445K TikTok, becoming the most famous New York influencer in photography.

Instagram Handle	@brandonwoelfel
TikTok	@brandon_woelfel
YouTube Channel	@BrandonWoelfel
Website	N/A

Casey Neistat is one of the famous New York influencers and a YouTuber who publishes high-quality vlogs. His video is based on the experiences of his life, including “THE $21,000 FIRST CLASS AIRPLANE SEAT”. 

Previously, he was working as a filmmaker, but his interest made him switch from the film industry to the digital industry. Currently, Casey has 2.9M followers on Instagram and 874.2K on TikTok, entertaining millions of audiences.

Instagram Handle	@caseyneistat
TikTok	@caseyneistat
YouTube Channel	@caseyneistat
Website	@caseyneistat.com

Ariel Viera is a filmmaker from New York, with a combined following audience of 1.5M+ on various social media platforms. He uses his filmmaking skills to create impactful short-shorty video films. This creator has made 3000+ videos in 30+ cities across the world.

In addition to his film career, he has a website “urbanist.live” where he shares hidden gems of NYC covering topics like History, Architecture, Urban Development, and Food Culture. Ariel’s passion for story representation is evident in his work, making him a talented filmmaker.

Instagram Handle	@thearielviera
TikTok	@arielviera
YouTube Channel	@UrbanistExploringCities
Website	@patreon.com/urbanist

Taylor Reynolds is one of the New York influencers, making lifestyle content. She has over 48.6K TikTok and 9,579 Instagram followers, with whom she shares her vibrant city life.

Her content runs around styling the latest outfits, life experiences, and city explorations. Taylor loves DJ tracks, so she uploads high-quality DJ tutorials on her YouTube channel, showing her vibrant nature to the audience.

Instagram Handle	@imsugarspice
TikTok	@imtaylorreynolds
YouTube Channel	@imsugarspice
Website	N/A

Drew Thomas, a model and a New York City influencer, presents a fashion-influenced lifestyle to 182.1k TikTok followers. He entertains his audience through relatable feeds, showing NYC dining, fashion, and travel tips. Drew has worked for various fashion brands and appeared as a model, plus his humor keeps his audience engaged in his videos.

Instagram Handle	@itsjrue
TikTok	@jrue17
YouTube Channel	N/A
Website	N/A

Renata D’Agrella Kenen is a social media influencer from New York, showcasing her fashion, lifestyle, and health journey, prominently on TikTok with 261.5K followers. She started working for small fashion start-ups as an intern in North Carolina and later made links with big fashion brands.

As an influencer, she began uploading a mini-vlog series called “A NY Minute” where she shares about life in NYC and her work in the fashion industry. Now she manages to perform as a fashion guide and a social media influencer concurrently, approaching a wide audience.

Instagram Handle	@rendagrella
TikTok	@rendagrella
YouTube Channel	@rendagrella
Website	N/A

Hannah Krohne is a famous fashion icon on TikTok with 265.2K followers. She is a graduate of Syracuse University with a bachelor’s degree in entrepreneurship and gives fashion advice and recommendations to girls in their 20s. Hannah’s first brand was Motel Rocks, a women’s clothing brand, so her content runs around clothing hauls and styles.

Instagram Handle	@hannahlizzy_
TikTok	@hannahlizzy_
YouTube Channel	@hannaootd
Website	N/A

Halley Kate is an iconic New York TikToker who makes versatile content and most of her videos capture OOTN, dogs, hair, and clothing styles. She also shares some unfiltered adventures, and the twists and turns of her life through her YouTube channel. 

This lady often keeps finding herself dealing with online chaos, facing the most of social criticism.

Instagram Handle	@halleykmcg
TikTok	@halleykate
YouTube Channel	@halleykate1
Website	N/A

Gianna Caldera is a NYC influencer, who shares GWRM, outfit, hauls, and makeup videos. She followed every fashion trend since her childhood which made her pursue a career in fashion. In 2023, she attended fashion School in NYC and studied Fashion and Management following her high school graduation. 

Her ultimate life goals are centered around fashion and mental health, followed by 330.4K TikTok followers.

Instagram Handle	@giannacaldera
TikTok	@_giannalove
YouTube Channel	@GiannaCaldera
Website	N/A

Hope Williams is a social media influencer from NY, whose relatable and inspiring content is loved by her 80.2K TikTok fam. Instead of chasing the ideal body, she promotes fashion with body positivity, promoting all body types. 

Following each fashion trend, she provides unique styling tips and styles outfits that flaunt her curvy body to boost her and her audience’s confidence. 

Instagram Handle	@hopeannwilliams
TikTok	@hopeannwilliams
YouTube Channel	@hopeannwilliams
Website	N/A

Madison Rae is a social media sensation, wife, and mother of three from NYC. She wanted to create an identity beyond a mother, so she began creating online content. Her daily life, relatable content, and unique sense of style made her popular, gaining 53K TikTok followers. She admires being a mom and often posts about her motherhood experiences in the community that she created, Tribeca Moms Club. 

Instagram Handle	@themadisonrae
TikTok	@themadisonrae
YouTube Channel	N/A
Website	@themadisonrae

Olivia McDowell is an internet personality born on May 17, 1999, in Ohio, who moved to New York City. Her channel is about fashion, beauty, and lifestyle content, and has 570K TikTok followers. 

After pursuing Communication Design and Journalism, she worked as a social media coordinator and marketer with companies like Hourglass Cosmetics. Some luxury brands like Chanel and Dior have collaborated with her, and one of her CeraVe sponsor videos reached over 5 million views on TikTok. 

Instagram Handle	@oliviaamcdowell
TikTok	@oliviaamcdowell
YouTube Channel	@OliviaMcDowell
Website	N/A

Jocelyn Kakalecik is a wellness and health enthusiast at TikTok with 43.1k followers. Her vlogs revolve around her life in NYC and create 5 AM to 9 AM morning routines. She admits herself as a foodie and keeps exploring restaurants in New York.

Beyond an influencer, she went to the Fox School of Business at Temple University and currently works as a senior recruiter at Dow Jones. 

Instagram Handle	@jocelynkakalecik
TikTok	@jocelynkakalecik
YouTube Channel	@Jocelynkakalecikk
Website	N/A

Katie Romero is an online tour guide living in NYC, with 275.9K TikTok followers. Her uploads range from “unique things to do in NYC” to “5 cool places you should check out in NYC”. 

These videos are packed with information such as fun activities, hidden gems, and best food places, and can be a go-to guide for exploring the city. Katie has media for those who are looking for low-budget places and free activities and can be a reliable guide. 

Instagram Handle	@thekatieromero
TikTok	@thekatieromero
YouTube Channel	@thekatieromero
Website	N/A

Shaiann is a lifestyle and fashion video creator and uploads on various platforms such as Instagram, TikTok, and YouTube. She spends some parts of her time in New York and rest in Miami, following daily adventures, and road trip memories. 

Her 154.1K TikTok followers love her videos, including trying different hairstyles and mini vlogs. She has a twin sister named Shania Donaldsonn who often appears in her videos, and is also an influencer making her videos more interesting.

Instagram Handle	@ShaiannJ
TikTok	@ShaiannJ
YouTube Channel	@ShaiannJ
Website	N/A

Sydney Brown is a social media influencer and a model in New York City. She is a vibrant girl who has played multiple roles in her life and career. At first, she moved to NYC to pursue a graduation degree and then went for post-graduation. 

During her graduation she worked as a nanny as a side hustle, along with it, she started documenting her life as a college student and a nanny. She is 5’11 and currently working as a model for various fashion brands and went viral after her engagement post.

Instagram Handle	@sydneygbrown
TikTok	@sydneygbrown
YouTube Channel	N/A
Website	N/A

Rachel Solomon is a girl who made her way to New York and began to pursue social media. This creative girl started social media as a full-time job, building her creative agency, and freelancing. She shares her lifestyle in New York, from brand photoshoots to her favorite recipes, to her 69.8K followers community on TikTok follows it all.

Instagram Handle	@rachsolomon_
TikTok	@rachsolomon_
YouTube Channel	N/A
Website	N/A

Preethi Rajaguru is an internet sensation from New York with 122.8K TikTok followers. Her content is based on her lifestyle as a girl in her 20s in NY, including daily vlogs and fitness journeys. Apart from being an influencer, she is an athlete and performs kickboxing, which keeps her fitness motivation alive. 

She often embraces her cultural roots as a brown girl and shows up in a saree and lehenga. Preethi has also attended the New York Fashion Week 2025 and has collaborated with various brands.

Instagram Handle	@chief_preeth
TikTok	@chief_preeth
YouTube Channel	@chief_preeth
Website	N/A

Carson Light, a New York influencer with 40.3K followers on TikTok account. Most of her content covers topics such as life in NYC, vlogs, travel, lifestyle, fashion, and hauls and some of her popular videos are “BIG CURLS TUTORIAL” and “Girls Trip”. 

Apart from content, she does freelance content and social media management and also owns a business where she helps clients or brands create and manage their influencer programs through various social media pages.

Instagram Handle	@__carson
TikTok	@carson_light
YouTube Channel	@CARSONLIGHT
Website	N/A

Laura Mahachek is an NYC influencer, with 57.6K TikTok followers. While being a part-time content creator, she balances working a full-time 9-5 job. She delivers relatable and authentic lifestyle content funnily, including vlogs, health and wellness tips, clothing hauls, and healthy recipes. 

Instagram Handle	@lauramahachek
TikTok	@lauramahachek
YouTube Channel	@lauramahachek
Website	N/A

Hannah Moon is a New York City-based part-time social media vlogger. She creates videos about her life in NYC and shows traveling to different cities including Paris, Rome, Hong Kong, etc. Hannah is a growing influencer and has 103K subscribers on YouTube and more growing followers on other platforms. 

Instagram Handle	@hannahjymoon
TikTok	@hannahjymoon
YouTube Channel	@hannahjymoon
Website	N/A

Final Thoughts

In the digital world, New York influencers are making a huge community that represents the best of all. This includes food, fashion, beauty, lifestyle, and more. From Danielle Bernstein to other rising stars, everyone is changing the vision of NYC.

With their exceptional approach, creative ideas, and will for their work, they are motivating the upcoming creators. Whether you are a fashion lover, foodie, or only a fan follower, every creator is worth following.