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30+ Fashion Influencers on Instagram to Follow in 2024 for the Ultimate Style Inspiration and Brand Marketing Opportunities

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The rise of fashion influencers on Instagram has revolutionized the fashion industry. They open new marketing opportunities for brands to market their products and help people find fashion inspiration for their style.

These influencers have a lot of sway and often become trendsetters with their unique fashion choices and engaging posts.

So, no matter whether you’re a brand or someone in search of top fashion influencers, you’re in the right place.

This article lists over 30 ‘fashion influencers to follow in 2024’—to make it easier for people to discover new styles and for brands to connect with potential customers through these influential personalities.

Let’s explore the top style influencers on Instagram you can follow in 2024, either for the latest fashion inspiration or for collaboration—

Chiara Ferragni (@chiaraferragni)

Chiara Ferragni

A pioneer in the world of fashionistas, Chiara offers contemporary style inspiration with a touch of luxury. Her great fashion sense and entrepreneurial spirit make her a perfect choice for fashion brands looking for a stylish and influential collaborator.

Camila Coelho (@camilacoelho)

Camila Coelho

Known for her glamorous looks and beauty tips, Camila perfectly blends high fashion with everyday elegance. Her fashion expertise makes her an inspiring figure for both brands and her massive 10 million followers.

Olivia Palermo (@oliviapalermo)

Olivia Palermo

Olivia Palermo is the epitome of sophistication. Her fashion sense is polished, and her style is always on trend. As a well-known fashion influencer, Olivia’s influence is far beyond her stylish posts and trendsetting looks. She is certainly one of the top choices for luxury fashion brands.

Julie Sarinana (@sincerelyjules)

Julie Sarinana

Julie shares casual but stylish outfits on her IG account. Her fashion sense is ideal for people looking for relaxed, comfortable, and fashionable outfit ideas. She has an approachable style and genuine persona that resonates well with a broad audience.

Negin Mirsalehi (@negin_mirsalehi)

Negin Mirsalehi

Negin combines fashion with beauty. Her feed is a mix of stunning outfits and lifestyle content. Being a beauty entrepreneur and influencer, Negin is there to offer brands and their followers valuable insights and inspiration through her unique blend of fashion and beauty expertise.

Mariano Di Vaio (@marianodivaio)

Mariano Di Vaio

As one of the top fashion influencers out there, Mariano’s style appeals to both men and women. His versatile and trendy looks make the style-conscious audience go crazy for him.

Leonie Hanne (@leoniehanne)

Leonie Hanne

With a stylish collection of high fashion and designer pieces, Leonie’s Instagram feed is no less than a dream for luxury fashion lovers. For brands looking to highlight their luxury collection, Leonie is a go-to influencer for her elegant and high-end style.

Caroline Daur (@cardaur)

Caroline Daur

Caroline’s feed is a blend of innovative and elegant styles, and this makes her a favorite among fashion enthusiasts. Not just that, her creative and edgy fashion sense offers brands a fresh and modern perspective to appeal to their audience.

Rocky Barnes (@rocky_barnes)

Rocky Barnes

Rocky is well-recognized for her bohemian-chic fashion style. Her content features a laid-back yet stylish aesthetic, which adds a fashionable and timeless feel to her Instagram feed. She is unquestionably inspiring a global audience with her fashion sense and lifestyle content.

Danielle Bernstein (@weworewhat)

Danielle Bernstein

Famous for her versatile style, Danielle is a prominent fashion influencer who offers a mix of streetwear and high fashion on her feed. Her impact on the fashion industry is truly exceptional. Founder of the brand WeWoreWhat, she is there to inspire millions with her trendsetting outfits and lifestyle content. 

Blair Eadie (@blaireadiebee)

Blair Eadie

Blair Eadie, besides her Atlantic-Pacific blog, is also known for her colorful and whimsical fashion game. This distinctive style of Blair makes her unique and stands out among the top fashion influencers. She inspires a global audience by curating looks that blend high fashion with everyday wear. Not only that, she is also a great fit for brands looking to add a pop of color and creativity to their campaigns.

Jessica Wang (@jessicawang)

Jessica Wang

With a keen eye for current fashion trends, Jessica is providing us all bold and creative fashion inspiration. Founder of NotJessFashion, she showcases quite chic outfits that resonate globally. However, note that her influence extends beyond fashion as well.

Tamara Kalinic (@tamara)

Tamara Kalinic

Tamara shares content on her feed that focuses on luxurious fashion and travel. As the founder of Glam & Glitter, her posts provide her millions of followers with a glamorous perspective on fashion and travel. So, luxury brands will find Tamara extremely valuable to reach a global audience.

Jeanne Damas (@jeannedamas)

Jeanne Damas

Jeanne Damas is also a prominent figure in the fashion world, combining traditional elements of French style with contemporary trends and ideas. She is celebrated not only for her personal style, but also as the founder of Rouie, a fashion brand that specializes in vintage-inspired clothing.

Niomi Smart (@niomismart)

Niomi Smart

Niomi weaves together fashion with a holistic lifestyle. Her elegant yet accessible style is enough to captivate her 1.3 million Instagram followers. Through her feed, she showcases sustainable fashion choices and everyday outfits to highlight the beauty of simplicity for her audience.

Hannah (@cocobeautea)

Hannah

Hannah, known as cocobeautea, is also one of the top fashion influencers that boasts 1.9million Instagram followers. She shares her classic pieces and modern fashion finds to offer her followers an opportunity to shop her looks through LikeToKnow.it. Beyond fashion, Hannah’s content is also dedicated to lifestyle, and this makes her an ideal choice for brands to collaborate.

Chriselle Lim (@chrisellelim)

Chriselle Lim

Chriselle Lim also has a strong hold in the fashion influencer world with 1.5 million Instagram followers. Prior to her blogging career, she worked as a stylist and the fashion editor for a local luxury magazine. Then, in 2011, she became a style director for GENLUX and is now the magazine’s editor-in-chief. Besides, she is the founder and creative director of several brands, including Phlur, and CINC Studios. Since, she brings a unique blend of fashion style and entrepreneurship to her platform, this sets her apart. 

Sazan Hendrix (@sazan)

Sazan Hendrix
  • Bio: Welcome to the chaos & magic of my daily adventures | ✿ mom of 3, married my bff | ✿ content creator, author | Jesus📍atx | ✉️ info@sazan.me | bio.site/sazan
  • Instagram Handle: @sazan
  • Instagram Followers: 1.2M

Sazan Hendrix, a fashion, beauty, and lifestyle icon, is another influential figure in the fashion influencer world. A mom of three, she balances family life and her fashion career, quite effortlessly. She’s followed by 1.2 million people across the world for offering a relatable yet aspirational lifestyle. Her collaborations are also appreciated widely for their authenticity and appeals to a broad audience. 

Yasmin (@beautybird)

Yasmin

Yasmin, widely recognized as beautyybird, is a beauty entrepreneur with her strong presence in the fashion and fitness world. With 1.2 million followers, she shares her journey as a CEO, mother and fitness enthusiast. On her account, you’ll find not just a glimpse of her vibrant life but also plenty of beauty, fashion and fitness tips. Moreover, in her collaborations, whether with brands or other influencers, she focuses mainly on products, content or messages that encourage and empower individuals and promote self-care.

Laura Jade Stone (@laurajadestone)

Laura Jade Stone

Laura Jade Stone, from London, captivates her 1.2 million Instagram followers with her stylish outfits and beauty tips. She’s a favorite among fashion enthusiasts because, as a digital creator, she combines fashion with a touch of glamour. Her content includes beauty tutorials and fashion hauls for those seeking trendy yet practical styling advice. This makes her a great fit for brands looking for collaborations that focus on building personal style and confidence. One will surely find inspiration from her choice of classic, versatile and fun pieces to gear up for the upcoming season.

Marry Leest (@marryleest)

Marry Leest

Merry Leest, an NYC-based fashion and lifestyle influencer, inspires her 1.1 million followers with her contemporary fashion sense and lifestyle content. Represented by CAA & BOLD Italy, she is celebrated for setting fashion trends with her chic outfits and luxurious lifestyle. Overall, thanks to her distinctive sense of style and relatable personality, she has established herself in the fashion industry and garnered the attention of luxury brands and fashion enthusiasts alike.

Petra Mackova (@pepamack)

Petra Mackova

Petra Mackova, also widely known as pepamack, is a fashion stylist, creative director, and photographer. She has 994K followers on Instagram who admire her minimalist and classy fashion sense. Her content, which includes stylish outfits and fashion advice, has earned her a dedicated following on Instagram. Along with that, Petra’s genuine and authentic approach, makes her a notable fashion influencer in the fashion community. Not only that, her work with prestigious clients such as Louis Vuitton, Prada, and Valentino also highlights her significant influence and what reputation she holds in the fashion industry.

Emma Hill (@emmahill)

Emma Hill

Emma Hill is renowned for her expertise in streetwise fashion. Originally from London, she now shares her countryside lifestyle and cool outfits on social media platforms. Her large following of 838K on Instagram, showcases her influence and popularity in the fashion world. In addition to documenting her personal style journey, Emma also captivates her audience with glimpses into her home renovation projects. Overall, her authentic portrayal of both style and lifestyle, earns her a name among the fashion enthusiast, and home decor aficionados alike.

Kelsey Simone (@k.els.e.y)

Kelsey Simone

Based in NYC, Kelsey Simone offers a blend of fashion and lifestyle content to her 787K Instagram followers. She also promotes her brand, @simone.nyc, and shares her fashion journey on YouTube as well. Overall, with her bold fashion choices and entrepreneurial spirit, Kelsey appeals widely to young and trend-conscious audiences. 

Nadia Anya  (@nadiaanya_)

Nadia Anya

Nadia loves sharing her daily outfit inspirations and lifestyle with her 755K followers on Instagram. She has not only built a strong and dedicated following on Instagram, but also on YouTube by showcasing her impressive sense of style. Nadia is widely appreciated for her polished and fashionable outfits as well as for her overall chic aesthetics. So, all in all, her approachable style and engaging personality make her a relatable influencer for fashion enthusiasts seeking practical fashion advice for everyday wear.

Charlotte Groeneveld  (@thefashionguitar)

Charlotte Groeneveld

Charlotte Groeneveld, or you can call her thefashionguitar, is renowned for her editorial style and creative direction. She has a huge following of 574K on Instagram, with whom she loves to share her daily outfits and fashion tips. To mention more, Charlotte appeals to brands and fashion-forward audiences globally by curating content that blends high fashion and luxury with everyday elegance. Overall, as a creative director, mother and a fashion stylist, she inspires many by balancing her professional and personal life very well. 

Elika Natania  (@elikaboen)

Elika Natania

Elika Natania, a petite (individuals who are shorter) fashion influencer with 548K followers, shares her passion for daily outfits and fashion trends on Instagram. Not only that, she also promotes her brand @deardaisyofficial for engaging her audience with her vibrant style. Her content is mostly dedicated to providing petite styling tips and promoting her brand. This makes her a go-to choice for a niche audience that is searching for personalized fashion inspiration.

Liz Teich  (@thenewyorkstylist)

Liz Teich

Liz Teich, a New York-based stylist and sustainability advocate. She shares her expertise in fashion. Her eco-friendly fashion tips and style innovations, earns her 510K followers on Instagram. For offering styling tips and advocating for sustainable and ethical fashion practices, she appeals to environmentally conscious consumers and brands.

Laura Wills  (@thefashionbugblog)

Laura Wills

Laura Wills, also recognized as thefashionbugblog, shares her inspirational journey as a mother and fashion enthusiast with 373K followers. In 2015, this British fashion icon started her fashion blogging journey with The Fashion Bug Blog. Her content, on her Instagram account, includes outfit inspiration and insights into her family life. Laura is truly an inspiration for those looking for a balance between family life and personal style.

Elisa Levallois  (@elisalevallois)

Elisa Levallois
  • Bio: Digital creator | Parisian girl 🕊 | Lifestyle Fashion & Travel (certifiée par l’ARPP) | 💌 elisal@journey-studio.com |@elisalevallois.osteopathe
  • Instagram Handle: @elisalevallois
  • Instagram Followers: 367k

Elisa Levallois, a Parisian digital creator, captivates her 367K followers with her lifestyle, fashion and travel content. She combines Parisian elegance with a modern twist, certified by the ARPP. Overall, Elisa Levallois’ certified expertise in fashion and lifestyle, makes her an ideal option for brands and fashion-seeking enthusiasts.

Jessica Hayes  (@jessicahayesx)

Jessica Hayes

Jessica Hayes is best known as a beauty influencer. She’s admired by 348K followers for her engaging content that includes makeup tutorials and lifestyle posts. On top of that, after modeling for over 10 years as a fashion model, Jessica also loved helping and inspiring others to feel confident in their personal style.

Allegra Shaw  (@allegrashaw)

Allegra Shaw

Allegra Shaw, co-founder of Uncle Studios, shares her fashion journey with 376K followers. Her content, which includes minimalist outfit inspirations and lifestyle tips, has made her a prominent figure in the fashion industry. Allegra also started her fashion and lifestyle YouTube channel and earned a huge following of like-minded people by showcasing her true lifestyle in videos. She is well-suited for collaborations with brands looking for a fashion influencer having stylish and modern vibes.

Lucy Jessica Carter  (@lucyjessicacarter)

Lucy Jessica Carter

Lucy Jessica Carter is a mother of four who shares her life on Instagram with 367K followers. Her content spans fashion, beauty, travel and home renovation, offering a comprehensive view of her vibrant family-centric lifestyle. Lucy has also been active as a YouTuber for a number of years. Her channel offers a diverse range of content that reflects her interests and experiences as a mother. Over the years, she has earned a substantial following through her engaging and relatable content style.

Allana Davison  (@allanaramaa)

Allana Davison
  • Bio: Canadian Vlogger/Blogger/Anything-ogger | ✉️: allanaramaa@gmail.com |📍 Vancouver
  • Instagram Handle: @allanaramaa
  • Instagram Followers: 320K
  • YouTube Channel Link: youtube.com/@allanaramaa

Allana Davison is a Canadian vlogger and blogger who has a strong presence on YouTube and Instagram. She loves sharing relatable content and engaging beauty tutorials, skincare routines, fashion advice and lifestyle vlogs with her audience. Her expertise, authenticity and approachable personality have garnered her a loyal following on both Instagram and YouTube, making Allana one of the top choices for beauty and fashion inspiration.

Kait Yoniski  (@kait_yoniski)

Kait Yoniski

Last but not least, Kait Yoniski, owner of Vogue Society Boutique, has an immense love for fashion. She enjoys showcasing her lifestyle to her 18.8K followers, which she has earned through her unique affable personality and stylish content. Overall, Kait Yoniski, a style influencer and content creator, appeals to brands seeking to reach a modern, trend-conscious audience.

All these top fashion influencers are not only trendsetters, but they also offer diverse fashion inspiration to help you keep yourself stylish always.

Role of Fashion Influencers

Fashion influencers play a crucial role in shaping trends and guiding consumer behavior. 

They bridge the gap between brands and their target audience by showcasing new collections, styling tips, and the latest fashion hacks.

Their curated content, which includes outfit ideas, product reviews, and lifestyle glimpses, helps make fashion more accessible and relatable to the public.

So, on one hand, for brands, collaborating with these influencers means getting into their loyal follower base to enhance brand visibility and credibility. 

On the other hand, for individuals, following these influencers keeps them updated with the latest trends, provides endless style inspiration, and also helps them discover new brands and products. 

How to Become a Fashion Influencer on Instagram?

Becoming a fashion influencer on Instagram, and achieving success, doesn’t happen overnight. Rather, it requires careful planning and your consistent efforts.

So, first thing first, to become a fashion influencer on Instagram, you need to identify a niche (specific area) within the fashion industry that you’re passionate about. For example, you can choose streetwear, luxury fashion or even sustainable fashion as your niche (on which you want to focus on)!

Then, you must develop a distinct style that sets you apart from other influencers.

Also, when creating content for your IG page, remember your photos and videos should be of high quality with good lighting and editing. 

Moreover, your content should reflect your personal fashion sense and aesthetic.

After that, all you have to do is regularly post your content on your account, especially Instagram Stories, to build a loyal follower base and to keep them engaged.

It is also important that you interact with your audience. So, consider responding to their comments, DMs and try engaging in conversations as much as possible. You can even utilize Instagram’s features such as Reels and Shopping tags to provide different and interactive content.

Not just that, it is also necessary to collaborate with fellow influencers and fashion brands to reach new audiences and gain credibility. 

Last but not least, keep yourself informed of the latest fashion trends to ensure you post content that is relevant and trendy for your audience. This helps you connect better with your audience and grow your influence as a successful fashion influencer on Instagram.

Wrapping Up!

That’s all! Whether you’re an individual seeking the latest style inspiration or a brand looking for collaboration to use fashion influencer marketing for better impact, this guide has you covered. 

These 30+ fashion influencers on Instagram not only help you to become stylish but if they collaborate, they will also keep you ahead in the fashion world.

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