Top 40 Female Influencers on Instagram: Leading the Digital Revolution in 2024

Female influencers have carved out a distinct niche in the ever-changing digital landscape of social media. They are inspiring, entertaining, and educating people all over the world with their content. 

Instagram has emerged as the main platform for these women influencers. You might not realize it, but Instagram is dominated by women. From fashion icons to fitness influencers, the Explore page is filled with female influencers. 

In this article, we will provide you with a list of 40 top female Instagram influencers who are leading the digital revolution. Let’s explore the world of these influential women and see what we can learn from their journey.

Who does not know Kim Kardashian? She is one of the most popular Instagram female influencers of this generation. You can say that she is the ultimate queen of the internet.   

She started with a reality show and soon became an internet sensation. She is also a successful entrepreneur, owning brands such as SKKN BY KIM, SKIMS, and others. Her journey demonstrates how influence can be an effective tool for building an empire.

Instagram Handle	@kimkardashian
Followers	361M
YouTube Channel	Kim Kardashian (2M Subscribers)
Niche	Fashion, Beauty, Lifestyle
Brief Description	Reality TV star, and entrepreneur known for her beauty brand KKW Beauty and shapewear line SKIMS.

Can you guess the worth of Kylie’s one paid social media post? According to some social media analysis firms, it is expected to be greater than one million dollars. Undoubtedly, she is one of the top female influencers in the world.

She has built a massive empire for herself. According to Forbes, she was the world’s youngest billionaire in 2019 and 2020. A major chunk of revenue comes from her cosmetic line, Kylie Cosmetics. She has also invested in many other successful companies, demonstrating her strong business acumen. 

Instagram Handle	@kyliejenner
Followers	398M
YouTube Channel	Kylie Jenner (12.1m Subscribers)
Niche	Beauty, Fashion, Lifestyle
Brief Description	Founder of Kylie Cosmetics, known for her influential beauty and fashion posts.

Charli D’Amelio rose to prominence on TikTok and has since become one of the top female Instagram influencers, with a massive following of 43.8 million people. You can mostly see her in trending dance routines and brand collaborations. 

She also provides brief glimpses into her daily life, which attracts great engagement. She has cracked the code of social media and captured the hearts of the new generation with her vibrant energy. 

Instagram Handle	@charlidamelio
Followers	43.8M
YouTube Channel	charli d’amelio (9.18M Subscribers)
Niche	Lifestyle and Dance
Brief Description	Dancer who rose to fame on TikTok and is still very popular across all platforms.

Addison Rae is another TikTok fame on this list, she gained popularity from her dance videos. After the TikTok gig, she has now moved toward acting and music while also building a massive following of 34.9 million on Instagram. 

Her profile is filled with fashion, lifestyle content, BTS looks of her projects, and a few personal moments. She is the founder of Addison Rae Fragrance and has emerged as a well-known female influencer due to her charm and versatility.

Instagram Handle	@addisonraee
Followers	34.9M
YouTube Channel	Addison Rae (4.2M Subscribers)
Niche	Beauty, Lifestyle, Dance
Brief Description	Actress and TikTok celebrity known for her dance, music videos, and lifestyle posts.

Huda Kattan is the founder of Huda Beauty, a popular cosmetics line. Huda began her career as a makeup artist and beauty blogger, but her skill and charisma have elevated her to become one of the top beauty influencers.

With her innovative products, honest reviews, and gorgeous makeup tutorials, Huda Kattan has completely transformed the beauty industry. Her Instagram profile is nothing less than a treasure for any beauty enthusiast.

Instagram Handle	@hudabeauty
Followers	54M
YouTube Channel	Huda Beauty (4.14M Subscribers)
Niche	Beauty
Brief Description	Founder of Huda Beauty, known for her makeup tutorials, beauty tips, and product reviews.

Bella Hadid is well known to all, she is a famous supermodel who has collaborated with multiple luxury brands like Dior, Chanel, and Versace. Bella is renowned for her striking features and sophisticated sense of style. 

Content on her Instagram profile features images from glamorous photo shoots, behind-the-scenes looks, and a few candid moments from her daily life. She is also the co-founder of Kin Euphorics and Orebella.

Instagram Handle	@bellahadid
Followers	61.3M
YouTube Channel	N/A
Niche	Fashion
Brief Description	Supermodel known for her work with top fashion brands and her striking personal style.

Sommer Ray is one of the top female fitness influencers on Instagram. She has gained popularity through her workout routines, stylish outfits, and healthy lifestyle. 

She frequently shares motivational posts, workout videos, and glimpses into her busy life on Instagram. Furthermore, she has also launched her own brand, IMARAIS BEAUTY, which provides clean and ingestible beauty products.

Instagram Handle	@sommerray
Followers	24.2M
YouTube Channel	Sommer Ray (1.76M Subscribers)
Niche	Fitness and Lifestyle
Brief Description	Fitness influencer and model, well-known for her inspirational fitness content and workout videos.

Lele Pons is one of the OG YouTubers. She is a hardcore entertainer famous for her comedy videos, music, and acting. She made a smooth transition to Instagram, where her upbeat and funny videos continue to draw in millions of viewers. Furthermore, she is a comedic genius who has remained relevant in a constantly changing internet environment.

Instagram Handle	@lelepons
Followers	53.2M
YouTube Channel	Lele Pons (18M Subscribers)
Niche	Comedy and Entertainment
Brief Description	Comedian, actress, and singer with a vibrant personality.

Loren Grey Beech is an American singer, model, and online influencer who is originally from Pottstown, Pennsylvania. She initially gained fame through TikTok and now has a strong following on Instagram, making her one of the top female influencers. Loren’s profile is filled with commercials, lifestyle content, catchy music, relatable content, and personal life.

Instagram Handle	@loren
Followers	23.9M
YouTube Channel	Loren Gray
Niche	Music and Lifestyle
Brief Description	Singer and top female influencer famous for her music and engaging content.

If you have not heard Demi’s music, you are seriously missing out on life. Demi Lovato is an extremely talented singer and actress, she is famous for her songs like Sorry Not Sorry, Cool for the Summer, Heart Attack, and many more.

Apart from music, she is also known for her powerful voice and candid discussions on mental health. In addition, she strongly supports body positivity and mental health. Demi’s journey has inspired many people and positioned her as a strong and important female influencer due to her openness and toughness. 

Instagram Handle	@ddlovato
Followers	155M
YouTube Channel	Demi Lovato (18M Subscribers)
Niche	Music and Lifestyle
Brief Description	Singer and actress known for her powerful voice and advocacy for mental health.

Shay Mitchell is an actress and lifestyle influencer best known for her roles in ‘Pretty Little Liars’ and ‘You’. You can find content on fashion, travel, motherhood, and professional projects on her socials. 

Shay is a prominent figure in the entertainment and influencer industries thanks to her followers’ appreciation of her genuine content. She also owns successful brands like BEIS and Onda Tequila.

Instagram Handle	@shaymitchell
Followers	36.1M
YouTube Channel	Shay Mitchell (4.06M Subscribers)
Niche	Fashion and Lifestyle
Brief Description	Celebrity and lifestyle influencer recognized for her experiences as a mother, traveler, and fashionista.

Australian fitness guru and businesswoman Kayla Itsines has helped millions reach their fitness goals with her exercise regimens and content about leading a healthy lifestyle. She is one of the top female fitness influencers on Instagram motivating people worldwide.

She is also the creator of the Bikini Body Guide (BBG) and co-founder of the fitness app Sweat. 

Instagram Handle	@kayla_itsines
Followers	15.9M
YouTube Channel	Kayla Itsines (414K Subscribers)
Niche	Health and Fitness
Brief Description	Australian fitness model and influencer on a mission to bring confidence and pride to women.

Jen Selter is a well-known fitness influencer and model who has gained recognition for her inspiring posts and amazing fitness transformations. Her Instagram is full of motivational quotes, healthy living advice, and workout videos. Jen is well-known in the fitness world thanks to her commitment to encouraging an active and healthy lifestyle.

Instagram Handle	@jenselter
Followers	13.8M
YouTube Channel	Jen Selter (61.4K Subscribers)
Niche	Fitness, Lifestyle, Recipes
Brief Description	Fitness female influencer, providing healthy food recipes and fitness content.

Amanda Cerny is a model, comedian, and actress who is well-known for her great sense of humor and contagious energy. She has become one of the most popular female influencers globally, with over 35 million followers on YouTube, Facebook, and Instagram. She is also currently serving as a UN ambassador. 

In addition to her work as an actress in traditional media, Amanda has directed, written, and produced over 3,000 comedy skits and music videos. 

Instagram Handle	@amandacerny
Followers	22.1M
YouTube Channel	Amanda Cerny (2.63 Subscribers)
Niche	Comedy, Fitness, Lifestyle
Brief Description	One of the first female Instagram influencers known for comedy sketches.

Kimberly Loaiza Martinez is also known by her stage name, Kim Loaiza. Mexican singer-turned-social media star Kim Loaiza is well-known for her vlogs and music. She shares photos and videos of her family, fashion, haircare, and music on Instagram. Kim is one of the most popular influencers in the Spanish-speaking world.

Instagram Handle	@kimberly.loaiza
Followers	38M
YouTube Channel	Kim Loaiza (17M Subscribers)
Niche	Music
Brief Description	Mexican singer showcasing her music skills and lifestyle.

These days, a list would not be complete without an Indian. Indian TV actress and social media influencer Arishfa Khan is well-known for her dance videos and acting. Arishfa’s talent and upbeat personality have earned her a sizable following, particularly among younger audiences. You can follow her on social media if you want to get some great fashion and beauty tips.

Instagram Handle	​​@arishfakhan138
Followers	30.7M
YouTube Channel	Arishfa Khan (2.72 Subscribers)
Niche	Dance, Acting, Lifestyle
Brief Description	Indian TV Actress and dancer famous for her reels.

Elizabeth Shaila Koshy, also known as Liza Koshy, began her career on Vine and soon gained popularity on YouTube. Her explosive and witty humor is what draws people to her content. She now has 16.8 million YouTube subscribers and an even more active Instagram following. She has also appeared in the film Transformers and Netflix originals such as Players and Family Affairs.

Instagram Handle	@lizakoshy
Followers	20.3M
YouTube Channel	Liza Koshy (16.8M Subscribers)
Niche	Comedy and Entertainment
Brief Description	She is a comedian, actress, and one of the earliest women influencers.

Kristen Bell is an actress and strong female influencer best known for her roles in Frozen and The Good Place. Her Instagram feed highlights her family life, career endeavors, and support of social justice and mental health issues. 

Kristen is also a global advocate for the United Nations Women’s Peace & Humanitarian Fund and uses her platform to bring attention to significant social issues.

Instagram Handle	@kristenanniebell
Followers	15.5M
YouTube Channel	N/A
Niche	Acting, Lifestyle, Humanitarian Work
Brief Description	She is an actress known for her roles in Frozen and The Good Place.

Jessica Alba is a popular actress, entrepreneur, and activist who has made significant financial success and charitable contributions. She is known for her roles in ‘Fantastic Four’ and for founding The Honest Company.

Jessica’s combination of Hollywood glamour and entrepreneurial success distinguishes her as one of the notable female influencers.

Instagram Handle	@jessicaalba
Followers	20.6M
YouTube Channel	Jessica Alba (284K Subscribers)
Niche	Beauty and Lifestyle
Brief Description	Actor, entrepreneur (founder of The Honest Company), beauty junkie, and style obsessed.

British influencer Zoe Sugg, also known as Zoella, began her career on YouTube. Her followers love and relate to her because of the blend of beauty, lifestyle, and intimate moments on her Instagram. 

Zoe has broadened her content to include books, beauty products, and home decor items. Furthermore, she is also the co-founder of the Filmm app and Template app.

Instagram Handle	@zoesugg @zoella
Followers	9.2M
YouTube Channel	Zoe Sugg (4.94M Subscribers) Zoella (10.2M Subscribers)
Niche	Beauty and Lifestyle
Brief Description	British influencer showcasing lifestyle content and personal moments.

Chiara Ferragni is an Italian fashion blogger and entrepreneur who is best known for her blog The Blonde Salad. She has created a multimillion-dollar company out of her blog, working with high-end fashion labels and starting her own clothing and beauty line. She is easily one of the best fashion influencers on Instagram.

Ferragni is one of the pioneers in influencer marketing and talent management, and she also founded her marketing agency, TBS Crew Agency in 2009. You can follow her on Instagram where shares her high-fashion looks, travel snaps, and business stories.

Instagram Handle	@chiaraferragni
Followers	28.8M
YouTube Channel	Chiara Ferragni (157K Subscribers)
Niche	Fashion, Beauty, Entertainment, Lifestyle
Brief Description	Italian fashion blogger and entrepreneur, founder of The Blonde Salad and a successful fashion line.

Lydia Millen showcases seasonal life and style from the English countryside. Her profile is centered around her passion for interior design, architecture, and landscaping. She is known for her chic style and home decor inspiration.

Lydia and her husband practice and promote slow and sustainable living, and they are avid gardeners. Furthermore, you can also check out her book, Evergreen, which is about her career, our relationship with nature, and gaining strength as the seasons change. 

Instagram Handle	@lydiamillen
Followers	1.4M
YouTube Channel	Lydia Elise Millen (1.01M Subscribers)
Niche	Fashion, Beauty, Lifestyle
Brief Description	Blogger specializing in beauty and fashion, famous for her sophisticated aesthetic and lifestyle.

Dutch-Iranian entrepreneur and fashion influencer Negin Mirsalehi is well-known for her stylish sense of style and her popular haircare line, Gisou. Her flawless style and business sense are evident on her Instagram, which features a variety of fashion, beauty, and travel-related posts. Her entrepreneurial success has made her one of the standout female influencers.

Instagram Handle	@negin_mirsalehi
Followers	7.2M
YouTube Channel	Negin Mirsalehi (498K Subscribers)
Niche	Fashion and Lifestyle
Brief Description	Fashion influencer and entrepreneur, founder of the haircare brand Gisou.

Tessa Brooks is a dancer and influencer best known for her high-energy dance videos and fitness content. She is one of the top female fitness influencers on Instagram thanks to her inspirational posts and live personality.

In the fitness and entertainment industries, she has gained a massive influence due to her commitment to creating interesting content.

Instagram Handle	@tessabrooks
Followers	22.4M
YouTube Channel	Tessa Brooks (3.27M Subscribers)
Niche	Dance, Fitness, Lifestyle
Brief Description	Energetic dancer and famous fitness content creator.

Ashley Graham is a plus-size model and advocate for body positivity who has changed perceptions about what beauty looks like. She uses her influence on various platforms to promote self-love and inclusivity. Her dedication to body positivity has elevated her to the status of a global role model, and she is an excellent example of a modern woman for many young women. 

Instagram Handle	@ashleygraham
Followers	21.4M
YouTube Channel	Ashley Graham (334K Subscribers)
Niche	Fashion and Body Positivity
Brief Description	Model and body positivity advocate known for her work in promoting self-love and inclusivity.

Camila Coelho is a Brazilian fashion and beauty influencer who has built a global fan base thanks to her striking appearance and driven nature. Camila, who has experience as a makeup artist, provides expert product recommendations and beauty advice. 

She also owns the Camila Coelho Collection clothing line and the Elaluz cosmetics company. Apart from this, she is also the ambassador and board member of the Epilepsy Foundation of America. 

Instagram Handle	@camilacoelho
Followers	10M
YouTube Channel	Camila Coelho Português (3.32M Subscribers)
Niche	Beauty and Fashion
Brief Description	Known for makeup tutorials, fashion hacks and tips, and glamorous lifestyle.

Formerly known as CutiePieMarzia, Marzia Kjellberg is an Italian designer and influencer. She is married to PewDiePie, one of the most popular YouTuber influencers, and uses Instagram to share her experiences and fashion designs.

Marzia has a devoted fan base thanks to her charming personality and artistic content. In addition, she is the founder of Mai Accents and co-founder of the Tsuki clothing brand.

Instagram Handle	@itsmarziapie
Followers	8.7M
YouTube Channel	Marzia (7.2M Subscribers)
Niche	Lifestyle and Fashion
Brief Description	Entrepreneur and influencer, known for her aesthetic content.

Celeste Barber is a comic genius and Australian influencer best known for her hilarious take on famous people. With its mix of relatable content, impressions, and a hint of self-deprecation, her Instagram feed never fails to make you laugh. Celeste’s humor and relatability have made her one of the most famous female influencers.

Instagram Handle	@celestebarber
Followers	9.6M
YouTube Channel	Celeste Barber (74.1K Subscribers)
Niche	Comedy
Brief Description	Comedian, known for her hilarious recreations of celebrity Instagram content.

Actress, producer, and influencer Reese Witherspoon posts updates about her personal and work projects on Instagram. Recognized for her parts in the television series ‘Big Little Lies’ and ‘Legally Blond’, Reese also utilizes her position to support women’s rights and her book club. She is also the founder of Hello Sunshine and Draper James.

Instagram Handle	@reesewitherspoon
Followers	30.3M
YouTube Channel	N/A
Niche	Acting, Books, Lifestyle
Brief Description	Actress and producer known for her roles in Legally Blonde and Big Little Lies, as well as her book recommendations.

In the last few years, Emma Chamberlain has most likely appeared somewhere on your screen. She is one of the top female influencers in America and is well-known for her candid and entertaining videos. How can we forget the viral moment shared by her and singer Jack Harlow at the 2022 Met Gala? 

She also runs a podcast called Anything Goes and a coffee company called Chamberlain Coffee.

Instagram Handle	@emmachamberlain
Followers	15.2M
YouTube Channel	Emma Chamberlain (12M Subscribers)
Niche	Lifestyle and Comedy
Brief Description	Influencer, YouTuber, and Podcaster known for relatable content.

Prajakta Koli, also known as Mostlysane, is among the top female Instagram influencers. She started as a YouTuber, and now smoothly made a place for herself as an actor too. 

Her Instagram account highlights her upbeat personality, professional endeavors, and support for social causes. She is also the Youth Climate Champion with UNDP India. Prajakta has become a prominent figure in the Indian digital scene thanks to her talent and commitment to positive change.

Instagram Handle	@mostlysane
Followers	8M
YouTube Channel	MostlySane (7.13 Subscribers)
Niche	Comedy and Lifestyle
Brief Description	First-generation Indian content creator and budding actor known for her comedy.

With her devoted following and mindful tone that encourages happiness and good health, Niomi is the ideal social media influencer. Niomi is a pioneer in lifestyle influencer marketing, having started her own business.

Niomi’s blog features posts about everything from a healthy take on classic recipes to travel guides, organic makeup you can trust, and seasonal fashion tips.

Instagram Handle	@niomismart
Followers	1.3M
YouTube Channel	Niomi Smart (1.48M Subscribers)
Niche	Health and Lifestyle
Brief Description	Known for her wellness tips and sustainable living content.

Joanna Gaines is a home renovation and design expert best known for her TV show ‘Fixer Upper’.  Her Instagram feed features a variety of content, including lifestyle photos, home decor ideas, and details about her business endeavors with Magnolia. Within the home design community, Joanna is well-liked for her warmth and creativity.

Instagram Handle	@joannagaines
Followers	13.8M
YouTube Channel	N/A
Niche	Home Decor and Lifestyle
Brief Description	Home decor expert and co-founder of Magnolia, known for her design tips.

Julia Sarinara is a fashion and lifestyle influencer known for her vibrant outfits, infectious energy, and travel adventures. Julia is one of the most popular travel influencers and has traveled to more than 13 countries, discovering new locations and interacting with followers. She is also the founder of Color Department, a clean and vegan nail color brand.

Instagram Handle	@sincerelyjules
Followers	7.8M
YouTube Channel	N/A
Niche	Fashion and Lifestyle
Brief Description	Fashion blogger and top influencer, known for her chic style and travel content.

Olivia Frances Culpo is an actress, a former Miss Universe, and one of the top fashion and beauty influencers. She inspires her followers with her style and elegance on Instagram, which combines high fashion, beauty advice, cooking recipes, music, holiday hosting, and intimate moments.

Instagram Handle	​​@oliviaculpo
Followers	5.5M
YouTube Channel	Olivia Culpo (77.9K Subscribers)
Niche	Fashion, Beauty, Lifestyle
Brief Description	Former Miss Universe, actress, and influencer.

Travel photographer and influencer Jennifer Tuffen, also known as Izkiz, is well-known for her vibrant and colorful travel images. Her Instagram features beautiful places to visit, advice for travelers, and photography tricks. Jennifer has a great following due to her chic and sophisticated style, sense of beauty, and adventures.

Instagram Handle	@izkiz
Followers	2.7M
YouTube Channel	N/A
Niche	Travel and Photography
Brief Description	London-based travel blogger and photographer.

Mexican social media star Domelipa rose to fame on TikTok with her lip-sync and dance videos. She shares glimpses into her personal life along with fashion and lifestyle content on her socials. Domelipa is undoubtedly one of the most followed female influencers in Latin America due to her lively personality and engaging content.

Instagram Handle	@domelipa
Followers	23.8M
YouTube Channel	Domelipa (6.98 Subscribers)
Niche	Dance and Lifestyle
Brief Description	Social media star known for her dance videos and engaging lifestyle content.

Avani Gregg is one of the top female influencers in America, who initially gained popularity through TikTok. She also plays the character of Gemma in the web series Chicken Girls. She was also featured in Forbes 30 Under 30 (Social Media) in 2020. Her content, which majorly appeals to a young audience, focuses on dance, fashion, and lifestyle.

Instagram Handle	@avani
Followers	16.4M
YouTube Channel	Avani (1.15M Subscribers)
Niche	Beauty, Dance, Lifestyle
Brief Description	Makeup artist, known for her beauty tutorials and dance videos.

Lilly Singh, aka Superwoman, is a Canadian comedian, talk show host, actress, and one of the OG female influencers. She is known for her witty humor and motivating content on social media.

She has also curated a book club to promote a collection of South Asian stories. She is also on a mission to end gender inequality with her initiative Unicorn Island. Lilly has become a beloved figure in the digital world thanks to her positive messages and interesting content.

Instagram Handle	@lilly
Followers	13.8M
YouTube Channel	Lilly Singh (14.4M Subscribers)
Niche	Comedy and entertainment
Brief Description	Actress, entertainer, and writer known for her vibrant personality.

Last but not least, Nikkie De Jager is one of the original YouTubers with a decade-old experience. She is a Netherlands-based popular makeup artist, showcasing her skills through makeup tutorials.

Nikkie has established herself as a reliable authority in the beauty industry thanks to her skillful makeup transformations and candid product reviews. She also runs the Nimya brand and hosts the podcast Lightless Lounge.  

Instagram Handle	@nikkietutorials
Followers	19.5M
YouTube Channel	NikkieTutorials (14.6M Subscribers)
Niche	Beauty
Brief Description	Renowned beauty influencer, known for her makeup tutorials and beauty tips.

Finally, we have concluded this list of the top 40 female influencers on Instagram. These 40 women influencers have undoubtedly changed the trends and inspired millions with their creativity, authenticity, and entrepreneurial spirit.

As social media evolves, these different types of influencers will undoubtedly remain at the forefront, setting trends and breaking down barriers. You can follow them, get inspired, and also learn how to become a successful Instagram influencer in 2024. 

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