InfluencersPlace x Nature Care Ayurveda
How Influence Turned Herbal Slimmer Capsule Into Waitless Opportunity
Campaign Background
Nature Care Ayurveda is India’s most trusted herbal products manufacturer dedicated to bring the ancient herbal wisdom into dynamic modern lifestyles. The company is best known for their weight loss and breast enhancement solutions. Nature Care Ayurveda also added practical guides and educational research to help users better understand the products.
Nature Care Ayurveda hired InfluencersPlace to drive a potent campaign that boosted Nature Care Ayurveda’s Herbal Slimmer Capsule. It is a natural weight loss solution. InfluencersPlace made a possible collaboration with Ekta Obroy, an energetic youth, a talented video creator and an influencer who carries experience in healthy lifestyle.
Campaign Goal
Nature Care Ayurveda’s goal is to promote Herbal Slimmer Capsule- a natural weight loss solution and highlight its herbal ingredients used by any generation of people. The timeline of the campaign was set to one month, in which product reviews and usage statistics were collected. The following criteria decided to be followed:
Visually appealing content should be created at least twice a week and posted on Nature Care Ayurveda’s Instagram profile.
Word of mouth publicity should be implemented wherever needed.
Daily campaign reports should be submitted including daily objectives, progress and results.
Complete lifecycle of the campaign should be one month.
Campaign Strategy & Execution
InfluencersPlace had to hire an influencer who has prior experience in the health, wellness, and lifestyle niche, and can easily persuade the general audience. Micro influencer Ekta Obroy has been chosen for the campaign. Alongside creating visually compelling promotional videos, she is familiar with the issues common people face.
With a proven track record of Ekta’s past performances, InfluencersPlace devised a step-by-step strategy to monitor each stage of the campaign and adjust accordingly. The campaign designed to followed these steps:
As per Nature Care Ayurveda’s demand, Ekta posted short videos on Instagram profile twice a week. The content highlighted Herbal Slimmer Capsules’ positive effects, included :
- In-depth product review, included natural ingredients details
- Weight loss solutions without cutting down the regular diet
- Personal experience with the Herbal Slimmer Capsule
- Clear call to action to visit the product page for more information and to purchase.
With Ekta’s word of mouth publicity, four people decided to participate in the campaign and started taking Nature Care Ayurveda’s Herbal Slimmer Capsule at different time scenarios. The campaign report suggested:
Nishi started taking Herbal Slimmer Capsule by Ekta’s advice and used it for 5 days. She lost 5 KGs which is confirmed by Nature Care Ayurveda’s health experts and noted in the report.
Check Instagram PostAarti lost 10 kgs during the campaign lifecycle and also noticed a major reduction in her thyroid. She thanked Ekta and Nature Care Ayurveda’s team.
Check Instagram PostThe case of Deepanshi was different in a positive way. She was on Herbal Slimmer Capsule routine but wasn’t ready to include a healthy diet on her regime. The results were positive as she lost 8 kgs in 45 days of time due to Nature Care Ayurveda’s ancient wisdom.
Check Instagram PostSwati also shared positive feedback with the Nature Care Ayurveda’s team. Herbal Slimmer Capsule helped her a lot.
Check Instagram PostInfluencers Place’s team guided Ekta in every step of the campaign. The campaign started at 10 AM everyday, started with Ekta’s work on audio-visual content and word of mouth publicity and ended at 6 PM with daily campaign report management. 6:30 PM was fixed to send the report to Nature Care Ayurveda for daily campaign performance analysis.
Campaign Results
Video content was posted, reviews were generated, and performance reports were maintained. The results were:
The audio-visual content spread like sunlight among common people and patients. Statistically speaking, at least 100 new viewers with each new video upload and content share increased by 12 per hour.
Word of mouth publicity of the patients who saw genuine changes resulted in 39% hike in enquiries with at least 220 sales of Nature Care Ayurveda’s Herbal Slimmer Capsule per week.
The perfect match of niche of the product and influencer boosted the brand awareness. Dispensaries and nurseries started incorporating Nature Care Ayurveda’s Herbal Slimmer Capsule.
Honest reviews of Nishi, Aarti, Deepanshi, and Swati on Nature Care Ayurveda’ Herbal Slimmer Capsule increased brand value and visibility among natural and herbal products sellers.
Conclusion
The collaboration between InfluencersPlace and Nature Care Ayurveda led to strong partnership and loyal relationship. InfluencersPlace’s right strategy to pick Ekta Obroy to lead the campaign was a key metric that made the campaign successful. Nature Care Ayurveda saw a profitable outcome through the campaign’s success and proposed a long term partnership. Ekta’s influence also reached a new milestone with a new set of viewers.
Nature Care Ayurveda’s Herbal Slimmer Capsule sells at ₹1599 but they are introducing a special discount of 50% on their website. Grab two months regime for 53% off and three months regime bundle at 57% discounted price at Nature Care Ayurveda.
If you want to create adventures like this, check out our store of talented influencers at InfluencersPlace, including services we offer and drop us a query.
