InfluencersPlace x Hop On Hop Off Bus Tours
A Case Study on Affordability and Sightseeing
Campaign Background
Hop On Hop Off Bus Tours is the United Kingdom’s best budget-friendly tour and travels company. It provides sightseeing experience across 250 cities worldwide at traveler’s pace. Meaning a traveler can hop-off at any point of interest and hop-on onto the next nearby bus.
InfluencersPlace was hired by Hop On Hop Off Bus Tours to experience the sightseeing tour firsthand and deliver an influential campaign to promote their budget-friendly sightseeing tours. The campaign was given to Avantika Mohan , a travel enthusiast and influencer who has familiarity with traveling content. [influencder_name] chose Hop On Hop Off Bus Tours’ Big Bus Singapore Night Tour with Live Guide service for the campaign.
Campaign Goal
In final meeting with Hop On Hop Off Bus Tours, InfluencersPlace finalized the goal of the campaign would be:
To promote Hop On Hop Off Bus Tours’ budget-friendly sightseeing rides despite the city.
Significant increase in bookings by leveraging Avantika Mohan’s audience
Create a video presentation on how to book rides on www.hop-on-hop-off-bus-tours.com in a simple manner.
First hand visually appealing review of Avantika Mohan’s ride experience and benefits of using the Hop On Hop Off Bus Tours.
Campaign Execution
Avantika Mohan booked the Singapore tour package of Big Bus Singapore Night Tour with Live Guide which consists of- nightlife of singapore, sunset at Marina Barrage, dinner at Lau Pa Sat Market, Supertree Grove’s dancing lights, and much more tourist attractions all in three hours of ride.
Avantika Mohan started by taking details as:
Avantika Mohan pointed out the tour package price was 20% to 30% lower than their competitors. The bus comes with a double-decker arrangement that promotes traveler’s comfort and ample amount of space to move. Free wifi, air conditioning in the lower floor and adjustable rain-shields for the upper open compartment was really a nice touch.
This feature, as it sounds like, gives trailers freedom to hop-off at any interested point and allows them to hop-on to the next nearby bus stop with just one ticket in all of their buses.
As per mentioned attractions, they actually covered it all. During [influencer-name]’s ride, Hop On Hop Off Bus Tours covered all the aforementioned attractions like Marina Barrage, Lau Pa Sat Market, Supertree Grove, and Orchard Road.
It is marked in stone that there’s always somebody that won’t understand the tour’s local guides. For that Hop On Hop Off Bus Tours enabled all of their buses with smart audio guides that are calibrated perfectly with the destinations. The Japanese couple sitting behind Avantika Mohan’s seat was given a smart audio guide calibrated to their local language.
The campaign report was sent to InfluencersPlace to analyse the campaign status and with both of their collaboration the final submission report had been sent to Hop On Hop Off Bus Tours.
A series of posts were made by Avantika Mohan to promote the Hop On Hop Off Bus Tours’ budget friendly sightseeing experience. Some images were sent directly to the company to post on their Instagram profile. And a concise version of the vlog was edited by Avantika Mohan to showcase the bus tour’s budget-friendly benefits.
All of these beneficial and unique details were recorded by [influencer_place] for creating a visually appealing video content. Avantika Mohan also talked to some fellow travelers to know about their sightseeing experience. They quoted as such:
“This tour was the perfect way to see Singapore lit up at night. Marina Bay and the Supertrees were magical as they were moving with the breeze. I like the idea of installing smart audio guides. The bus ride with Hop On Hop Off Bus Tours was worth every minute!”
– Bonnie, Tourist from Australia
“Loved the night tour, the guide kept things lively and we saw so many landmarks without the stress of planning or researching. It was just scenic and a great intro to Singapore after sunset.”
– Amara & Isara, Sisters from Thailand
Campaign Strategy & Execution
With thorough planning with InfluencersPlace, Avantika Mohan decided to start the campaign by taking Hop On Hop Off Bus Tours’ sightseeing service in Singapore. The package of Big Bus Singapore Night Tour with Live Guide at ₹ 4343.78 was booked.
Avantika Mohan is a seasoned traveler, vlogger and a micro influencer of reach in almost all mega cities. WIth a substantial amount of research, Avantika Mohan decided to execute the campaign in seven days of time in following steps:
A series of social media posts were made by Avantika Mohan to promote the Hop On Hop Off Bus Tours’ budget friendly sightseeing experience. Some images were sent directly to the company to post on their Instagram profile.
The final campaign report was sent to InfluencersPlace to analyse the full status and the final submission report had been sent to Hop On Hop Off Bus Tours.
Campaign Results
With hard-work, influence, and collaboration with the right talent, the statistical results were as follows:
The audio-visual content by Avantika Mohan was recorded entirely in Singapore. Therefore gained attention both locally and internationally. As an Indian influencer, Avantika Mohan shared the campaign across his home audience, generating strong engagement in India. The received response exceeded expectations, as Indian viewers mesmerised with the immersive vlog and recommended Hop On Hop Off Bus Tours to relatives traveling abroad.
35% of Avantika Mohan’s followers checked out Hop On Hop Off Bus Tours’s competitive rates, leading to increased website traffic. With Avantika Mohan’s influence, 20% shared company’s content on their personal social media circle.
The shared content led to 12% more booking in the first week of the campaign. Hop On Hop Off Bus Tours redirected their buses to over-booked cities and compensated the traveler’s waiting time.
By strategically implemented hashtags and keywords for social media posting, Avantika Mohan able to move the google search engine ranking from number 12 to number 7 for the keywords- ‘budget friendly bus tours’.
Conclusion
The collaboration between InfluencersPlace and Hop On Hop Off Bus Tours was an encounter to remember. Agencies from two different nations collaborated together for one common goal- to increase visibility. Hop On Hop Off Bus Tours achieved a positive outcome from the campaign led by Avantika Mohan and upgraded their targeted audience, website visibility, and tour bookings. On the other hand, InfluencersPlace got the chance to propose international ventures through Hop On Hop Off Bus Tours’s business contacts. InfluencersPlace hopes to see them driving in India very soon.
Hop On Hop Off Bus Tours’s budget friendly sightseeing rides are always available in 250+ cities covering all the major landmarks. To book their rides, go to the official website of Hop On Hop Off Bus Tours, enter your city and the list of available bus rides will be open to choose from traveler’s convenience.
If you want to create adventures like this, check out our store of talented influencers at InfluencersPlace, including services we offer and drop us a query.
