InfluencersPlace x Godroom.in
An Increased Reach Across States Through Influencer Vlogging
Campaign Background
Godroom is a game changing transportation service platform that works across India. By its user-friendly mobile application. Godroom focuses on affordability, safety, and convenience while booking intercity rides, interstate travels, and airport transfers. Godroom’s support is available on both Google Play Store and Apple App Store.
Godroom approached InfluencersPlace to highlight and promote its interstate travel offering. InfluencersPlace formulated a targeted campaign and result-oriented strategy to level up godroom’s online presence by collaborating with [influencer_name], a seasoned travel vlogger who has influence in travel niche and desired audience.
Campaign Goal
InfluencersPlace assigned the campaign to [influencer_name] and with all the Godroom’s requirements the campaign goals were finalized:
Showcase the Godroom’s travel booking procedure via application and booking options like, vehicle, cost, and availability.
Increase awareness of godroom.in’s interstate travel services among millennials and young generation of frequent travelers across India.
Highlight the Godroom’s key value propositions like, user-friendly booking, safety guidelines, comfort, and affordable rates through authentic influencer content.
Record conversions during the campaign, including app downloads and first-time interstate bookings, via influencer outreach and social media content distribution.
Campaign Strategy
InfluencerPlace strategically collaborated with [influencer_name], a travel vlogger whose skill in storytelling was as remarkable as his influence in the travel niche. [influencer_name] needed to film from the initial process of booking a ride from New Delhi, vlogging through storytelling about Godroom’s benefits during the journey and final feedback at the travel destination Dehradun.
Campaign Execution
Scrolling through his phone [influencer_name] received an email that his company started work from home effective immediately. [influencer_name] decided to travel back to his hometown for the work from home period in such a way that the journey became memorable. [influencer_name]. Coincidently [influencer_name] who is also a collaborated influencer with InfluencersPlace got a gig just curated for him and he accepted promptly.
[influencer_name] documented a full interstate journey from New Delhi to Dehradun while capturing the entire experience of following executable steps:
[influencer_name] downloaded the Godroom’s mobile app from Google Play Store. First hand experience of the app was seamless with no distractions. [influencer_name] booked a Maruti Suzuki Tour H3 CNG for the ride at ₹1249 and created a short video on how-to process of Godroom’s ride booking and uploaded it on his social media. Ride arrived within 5 minutes.
Digital AdIt is well-mannered to ask for someone’s permission to film them on camera. [influencer_name] talked to Jaspal (driver of Maruti Suzuki H3 CNG) to record a travel vlog of the journey. With an introduction [influencer_name] started filming. Initially [influencer_name] talked about the vehicle’s comfort, safety, and Exhaust Emission Index (EEI) which shows how much a vehicle releases pollution.
Each driver of Godroom carries a verified license which Jaspal showed it to [influencer_name]. The real-time GPS tracking was accurate and didn’t lose the connectivity for even a second. Perfectly ventilated air conditioning, extra space for luggage on the roof, and on-journey short breaks to genuine restaurants were only the cherry on the cake.
Before ending the vlog [influencer_name] made a concise version of the journey and overall pros and cons video which is available on his social media. He gave five stars as each star represented safety, comfort, space, connectivity, and affordability.
A special promo code has been provided by Godroom for the first-time to avail 20% extra discount on interstate travels. By inhabiting Godroom’s interstate travel service into a real-life relatable content, InfluencersPlace successfully completed the desired objective.
Campaign Results
By continuous monitoring of the campaign, the results were speaking for itself:
The executed campaign delivered impressive results, with the [influencer_name]’s vlog storytelling, the uploaded travel vlog and review video received 11k views within the first week. Including 6k likes, 2k comments about the app link, and hundreds of shares, beyond InfluencersPlace’s target. That represents a strong view of interest in travel niche and real-life relatable content.
Godroom experienced a noticeable increase in brand mentions on social media with 31% increase in inquiries about travel services and vehicle options. Godroom rose from the bottom to among top 13 in Google search ranking on the keyword ‘interstate travel service’ and volume increased from 55 to 980 searches per week.
The campaign significantly increased the app downloads with 10k+ overall downloads on Google Play Store (3k downloads during the campaign) and rating jumped from 3.9 to 4.3 stars out of five. There were 395 new bookings which used [influencer_name]’s promo code.
Godroom showed a strong sense of gratitude and satisfaction with the campaign’s ROI. They specifically highlighted how [influencer_name] formed the brand’s connection with the audience through travel vlogging.
Conclusion
The collaboration between InfluencersPlace and Godroom, and the campaign led by [influencer_name] perfectly demonstrated the results of influencer marketing through storytelling to promote Godroom’s interstate travel service. [influencer_name]’s genuine relatability with the everyday commuters was a critical point of the campaign’s sucess. The strategy chosen by InfluencersPlace to pitch the idea to a travel vlogger ensured content relevancy and was audience aligned. The cross-channel promotion of [influencer_name] saved alot of time and generated views and customers.
Although Godroom’s specially given promo code expired due to increased usage in bookings, they are still giving special discounts to selected services from time to time. So why not drop a query on Godroom, and check out the app which is available on both Google Play Store and Apple App Store.
If you want to create adventures like this, check out our store of talented influencers at InfluencersPlace, including services we offer and drop us a query.
