How to Make Money on TikTok? Unlock Ways to Monetize Your Creativity in 2025

In 2025, TikTok isn’t just a platform for lip-sync videos and viral dances; it’s a thriving space where creativity meets opportunity.

Whether you’re a budding influencer, a niche-based content creator, or simply exploring side hustles, TikTok offers multiple monetization strategies that can help you earn a thriving amount. From affiliate marketing to the TikTok Creator Rewards Program, the earning potential offered by TikTok is limitless. 

So, if you’re wondering ‘how to make money on TikTok’, you’re at the right place. Let’s break down the top 10 methods to start earning from TikTok in 2025, followed by growth hacks at the end.

How to Make Money on TikTok?

You can make money on TikTok by utilising various methods, like the TikTok Creator Rewards Program, selling products through a TikTok shop, or driving sales with TikTok ads.

This platform has evolved into a money-making space with tons of options for creators creating content from minimal resources and follower count. One doesn’t need millions of followers on their TikTok account to earn loads of money; instead, they should have a stable and engaged audience to earn a sustainable amount of money from this platform.

How many followers on TikTok to make money?

You require at least 10,000 followers to make money on TikTok by unlocking TikTok’s Creators Rewards Program, which is the main gateway to direct payouts from the TikTok application itself.

How many views on TikTok to make money?

You require at least 100,000 views in a month to make money on TikTok. Also, the more views you rack up, the more you can earn.

How to make money on TikTok without followers?

You can try affiliate marketing, creating viral effects, or selling and promoting your own products on TikTok if you don’t have followers on your account. As these pathways don’t have particular criteria requirements for followers.

10 Ways to Make Money on TikTok in 2025

As noted, TikTok is more than just a platform for sharing fun videos – it’s a useful commercial platform, if you know how to use it effectively!

So, here are the top 10 ways by which you can monetise your TikTok account and earn a decent amount of money.

1. Join the Creator Rewards Program

This is TikTok’s official way to pay creators for their content. If you have at least 10,000 followers and 1,00,000 views in the last 30 days, you can apply for this program.

It rewards you for original videos that are longer than one minute, with payouts based on views, engagement, and the type of content you make.

2. Sell Own Merchandise

Nothing works better than setting up your own identity on this platform. Got a catchphrase, logo, or aesthetic that your fans love? 

Use print-on-demand services to sell custom t-shirts, hoodies, mugs, stickers, or whatever fits your brand. Merchandise not only brings in revenue but also helps your fans feel like part of your community. You don’t need a huge following to start – just a loyal fan base and a good design.

3. Go Live for Virtual Gifts

Once you hit 1,000 followers, you can go live and interact with your audience in real time. Your audience can send you virtual gifts (digital services or emojis), which you can convert into cash later. 

Additionally, the catch in the story is – the more entertaining or interactive your live sessions, the more likely viewers are to send gifts!

4. Affiliate Marketing

You don’t need your products to make money. Sign up for affiliate programs, such as the Amazon Affiliate Program. There, you can promote your products you love, and share your affiliate links in your videos and bio.

When your followers make a purchase through any of those links, you earn a commission. This works especially well if you review products or have a niche audience that trusts your recommendations.

5. Brand Partnerships and Sponsored Content

One of the biggest perks of being a social media creator is that brands are always looking for creators to promote their products. Even if you’re a micro-influencer, you can form partnerships if your content aligns with a brand’s target audience.

Conversely, the sponsored posts, product promotion, and branding challenges can be financially rewarding, they can help you earn between $25 to $125 per post or more, depending on your reach and engagement.

6. Sell Products Using TikTok Shop

TikTok shop lets you sell physical or digital products directly within the application. You can showcase the products on your account, host live events featuring your product, and even let other creators promote your products as affiliates.

7. Offer Premium Paid Content (TikTok Series & Subscriptions)

If you’ve a great content idea in hand, or tend to create long-form videos (up to 20 minutes), you can use TikTok’s series feature or offer paid subscriptions. Fans pay a monthly fee to access behind-the-scenes clips, tutorials, or early access to new content.

Moreover, you can customise the pricing according to your offer, making this one of the ideal ways to make money on TikTok.

8. Crowdfund Projects or Collect Tips

Another way to make money on TikTok is by using the platform to promote crowdfunding campaigns for creative projects, or simply ask your audience for new content ideas. TikTok’s Creator Next program makes it easy to collect tips directly.

9. Host Paid Virtual Events, Courses, or Coaching

If you’re an expert in something – be it dance, cooking, business, or anything else. You can host paid workshops, virtual events, coaching sessions, or even run your small business.

Promote these through your TikTok, and use platforms like Zoom or Delhivery for deliverables. Additionally, you can charge per event or offer ongoing coaching packages.

10. Monetize Your Audio and Effects

With TikTok’s new content ID system, if your original sounds or effects go viral and are used in other creators’ videos, you can claim a share of the generated ad revenue. 

This method is especially powerful for musicians, sound designers, or anyone who creates catchy audio or visual effects that others want to use.

Now that you know new ways to help creators get paid, keep an eye on updates and experiment with different strategies to see what works best for you. 

But you know what’s key to it? Stay creative, connect with your audience, and don’t back yourself from stepping out of your comfort zone.

BONUS – Tips and Tricks to Grow Your TikTok Account

Want to level up your TikTok game and unlock more earning potential? Here are some tips and tricks mentioned that will come in handy to grow your TikTok account.

1. Stay Consistent with Posting Schedule

Consistency is king on TikTok; posting 3–5 times a week is the best time to post on TikTok, to keep your account active and visible. Besides this, it also boosts the follower growth by up to 28%.

The algorithm loves creators who show up regularly, so pick a schedule you can stick to and avoid long gaps between uploads. Additionally, try to post during the same time consistently to attract more engagement and views.

2. Jump on Trends and Seasonal Content

Make the utmost use of trending sounds, hashtags, and challenges to maximise your reach. TikTok’s algorithm favours content that taps into what’s hot right now.

Pro Tip – 

Keep an eye on the Discover section and page; it will help you identify the latest trends in your niches.

3. Engage Your Audience Beyond Just Posting

Do you know the secret behind a well-engaged audience? Reply to comments and direct messages to show your audience that you value them.

Moreover, accounts that actively engage with their audience can see a significant boost in their reach. Try to ask questions in the comment section, hosts giveaways, conduct Q&A sessions, and more.

4. Use TikTok’s Features Creatively

Experiment with Stories for behind-the-scenes moments or quick updates – these can boost your growth by 12%.

Additionally, Duets and Stitches are perfect for collaborating with other creators and reaching new audiences, often resulting in 25% higher engagement. Try using the new features as soon as they go live, as the algorithm tends to favour the early comers.

5. Optimise Your Profile for Maximum Impact

Do you know you can include some amazing marketing tricks and let your account shine among the other profiles? Make your bio fill with relevant keywords, a clear profile picture, direct links to your products, merchandise, and other social handles.

Profiles with well-crafted bios see more engagement than the rest. Think of your profile as your digital version; make it inviting and informative.

6. Go Live Often for Real Time Engagement

Live streams are the goldmine for engagement, generating six times more comments than regular videos.

Use live to answer questions, showcase products, build community, foster interactions, and more. This will help boost your engagement to another level, and also increase the connection and revenue.

7. Analyse Your Performance

The best way to analyse your account performance is to track it by using TikTok’s insights to review what’s working for you and what’s not. 

Look for the well-performing content, and try to integrate that type of content in your feed more often. It’ll attract more views, engagement, and more.

8. Host Giveaways or Contests

Running a giveaway on your account can encourage followers to tag friends, share your videos, boost your reach, and more. It can significantly increase the count by 12-15%.

Additionally, to make it more interesting, you can keep something relevant as a prize for maximum impact.

9. Host Paid Events

Once you’ve engaged the audience, try hosting exclusive live events, tutorials, or Q&A. This not only deepens your interactions with your followers but can also be a new revenue stream.

10. Keep Content Short and Snappy

Aim for videos between 15–30 seconds to maximize watch time and completion rates. Hook viewers in the first few seconds by using trending sounds, bold visuals, and text overlays to keep things clear and engaging, even without sound.

Wrapping Up!

As TikTok continues to evolve, so do the opportunities for creators to earn money in meaningful and creative ways.

From making the utmost benefit of the Creator Rewards Program to selling products and hosting live events, this platform empowers everyone. Whether you’re a micro TikTok influencer or a full-time creator, TikTok is a platform that helps you build a brand and a steady income.