How I Became a LinkedIn Influencer (Without Planning to Be One)

I didn’t wake up one day and decide, “I want to be a LinkedIn influencer.”

Honestly, I just wanted a space to share what I was learning about people, work, growth, and building a career.

But somewhere along the way, people started reading, commenting, messaging, and saying:

“Your posts feel real.”
“This helped me.”
“I see myself in your stories.”

That’s when I realized: ‘Influence isn’t about numbers. It’s about connection.’

Here’s what actually worked for me and what can work for you too.

It Started With Sharing, Not Performing

In the beginning, I didn’t write to impress anyone.

I wrote about real things:

• Handling people as an HR professional
• Struggles with clients and remote teams
• Career doubts
• Lessons from mistakes
• Small wins that felt big

I wasn’t teaching.

I was talking like a human.

And humans connect with humans.

I Chose a Voice, Not a Niche

Everyone told me, “Pick a niche.”

So I did, but not in a strict way.

My content naturally revolved around:

• HR and people management
• Career growth
• Personal branding
• Learning tech, sales, and AI
• Real-life work stories

People didn’t follow me for a topic.

They followed me for “my perspective.”

I Stopped Writing Like a Corporate Robot

At first, I tried writing “professional” posts.

They sounded like reports.

No one cared.

So I switched to simple language:

Instead of:

“Employee engagement improves organizational outcomes.”

I wrote:

“People don’t leave companies. They leave feeling unheard.”

Suddenly, people started reading till the end.

I tried to learn more about the importance of impressions on LinkedIn.

I Shared Stories, Not Just Tips

Anyone can Google tips.

But stories make people feel.

I shared:

• A tough conversation with a team member
• A hiring mistake that taught me a lesson
• A career shift that scared me
• A moment that changed how I see work

Those posts got saved, shared, and DM’d about.

Because stories stay.

I Kept Posting Even When No One Was Watching

Some posts got 5 likes.

Some got 500.

I posted anyway.

Influence is built when you keep showing up before anyone claps.

I Commented More Than I Posted

One underrated secret:

‘I engaged with others.’

I left thoughtful comments. 

I joined conversations.

I supported creators.

I worked on learning the patterns of LinkedIn, about the best time to post on it. 

And then?

People clicked my profile.

People followed back.

Relationships started.

Influence grows in conversations, not broadcasts.

What I Learned About LinkedIn Influence

You don’t need:

• A million followers
• Viral posts every week
• Fancy branding
• A big company name

You need:

• Honest stories
• Consistent posting
• Simple language
• Real engagement
• Courage to share

If You Want to Become a LinkedIn Influencer

Start small:

1. Share one lesson from your week.
2. Talk about one challenge you faced.
3. Explain one thing you learned simply.
4. Comment meaningfully on others’ posts.
5. Repeat.

That’s it!

LinkedIn Influencer Marketing focuses on influence, which is built one post, one story, one connection at a time.

Final Thought

LinkedIn isn’t just a platform.

It’s a digital diary of your professional journey.

And sometimes, your journey becomes someone else’s inspiration.

Start with optimising your content, beginning with a narrow lane and widening it eventually. 

Consider focusing on building a foundation through consistency and authenticity rather than focusing on vanity metrics like ‘likes and comments’. 

Confidence starts the journey; discipline and consistent efforts arrive at the destination.