What is the Best Time to Post on LinkedIn? (Day-by-Day Breakdown)

Wondering when is the best time to post on LinkedIn? Well, you’re not alone in this.

With LinkedIn’s algorithm evolving and favoring new voices, figuring out the perfect timing to post is as crucial as everything else. Moreover, it’s no longer just about creating quality content, but more about knowing when to share it to maximize visibility and engagement.

So, if you’ve been scratching your head trying to figure out the perfect timing to post, look no further. This blog post breaks it all down for you, filled with insights, facts, and what performs well in today’s LinkedIn competition.

What is the Best Time to Post on LinkedIn?

Best time to post on LinkedIn

The best time to post on LinkedIn depends on your targeted audience and content type, but in general, posting around 08:00 AM  –  11:00 AM and 2:00 PM  –  4:00 PM is the most effective.

While some LinkedIn analysts suggest that Tuesdays and Thursdays are particularly good times to post, at the same time, posting on LinkedIn isn’t just about writing long paragraphs with lots of static data; it is much more than that.

In today’s competition, LinkedIn is considered a virtual portfolio for your brand and businesses. It helps you grow your network with like-minded professionals to level up your game and enhance the overall impact.

So, make sure to utilize it for the best and post at just the right time so that your content gains traction in no time. Hop into the next section to learn a day-by-day breakdown, which sheds light on the best day to post on LinkedIn with specific time slots.

When is the Best Time to Post on LinkedIn? (Day-by-Day Breakdown)

The best time to post on LinkedIn is Tuesdays and Thursdays, but does that mean posting on other days will go to waste? Well no, you can post on any day and gain engagement over your post, so take a quick sneak peek and look into the best posting time for each day.

DayBest Posting Time on LinkedIn(Local Time)Why This Works
Monday08:00 AM – 11:00 AM
2:00 PM – 4:00 PM
Users check LinkedIn first thing after the weekend break.
Tuesday06:00 AM – 12:00 PMMid-morning to early afternoon = peak productivity breaks.
Wednesday12:00 AM – 12:00 PMUsers are active, and routines are stable, so the attention is ready to be captured.
Thursday10:00 AM – 02:00 PMLate morning and lunch breaks are ideal for browsing.
Friday 08:00 AM – 10:00 AM
1:00 PM – 2:00 PM
People tend to check in before weekend plans kick off.
Saturday05:00 AM – 06:00 AMSince this application is primarily built for working professionals, people may check their LinkedIn feed before starting their weekend plans.
SundayAround 06:00 AMSimilar to Saturdays, 

Best Time to Post on LinkedIn on Monday

Best time to Post on LinkedIn: 08:00 AM – 11:00 AM and 2:00 PM – 4:00 PM

Mondays are considered the best day to post on LinkedIn because users are mainly in work mode, ready to jump straight into productivity. Additionally, users check LinkedIn first thing after the weekend break.

Best Time to Post on LinkedIn on Tuesday

Best Time to Post on LinkedIn: 06:00 AM – 12:00 PM

Tuesdays (06:00 AM – 12:00 PM) are generally considered the best time of day to post on LinkedIn because of its higher engagement rate, as people are prepping for the rest of the week and catching up after the big Monday hustle.

Best Time to Post on LinkedIn on Wednesday

Best Time to Post on LinkedIn: 12:00 AM – 12:00 PM

Wednesdays are known for higher engagement in the midweek, and users are typically very active during the lunch break, as the productivity is much higher.

Best Time to Post on LinkedIn on Thursday

Best Time to Post on LinkedIn: 10:00 AM – 02:00 PM

Being one of the days that is closer to the weekend, users stay productive online, which presents a favorable opportunity to capture the attention of your target audience.

Best Time to Post on LinkedIn on Friday

Best Time to Post on LinkedIn: 08:00 AM – 10:00 AM and 1:00 PM – 2:00 PM

The big day – Friday, users are all geared up to welcome the weekend, so they are generally very active in the first half as they have to clear everything that’s been out of the place. Conversely, very inactive in the second half, so make sure to use it for the best!

Best Time to Post on LinkedIn on Saturday

Best Time to Post on LinkedIn: 05:00 AM – 06:00 AM

Since LinkedIn is an application that favors working professionals, engagement on weekends is comparatively lower than on other days. So, consider posting either early in the morning or scheduling it for later (Monday, preferably).

Best Time to Post on LinkedIn on Sunday

Best Time to Post on LinkedIn: Around 06:00 AM

Very similar conditions to Sundays as well, you’ll see much less user activity. So, consider not posting, or if you still decide to post, drop it off early in the morning around 6:00 AM.

Additionally, regardless of what you’re posting, whether it’s a one-liner punch, a throwback story post, or a case study, one thing that remains constant in all cases is the timing. It can make or break any piece of content on LinkedIn, so make sure to post in the given time frame to draw the most out of it.

Key Considerations That Affect Posting Time on LinkedIn

Best time toPost on LinkedIn

By now, you know precise time slots for each day of the week, along with the back theory, but there’s something more to the story—factors that influence the posting time.

Have you ever wondered what the possible factors are that can affect the posting time? If yes, this section will answer

Your Audience

Take your audience’s work schedule into consideration while posting. For instance, imagine posting a 10/10 piece of content, but no one from your audience is available to read it and share it further to get the extra boost through initial interactions; wouldn’t that be a waste? So, to make the most out of it, schedule your post according to your audience.

Engagement and Consistency

Lastly, regardless of what your industry is and what content you’re looking forward to, whether it’s a storytelling post or a 30-second reel, consistency is the only key! So make sure to be consistent with whatever you create, edit, and post; delivering it helps in setting up a long-form bond with the audience and gaining genuine interaction.

Tips to Bring Extensive Engagement to Your LinkedIn Profile

With new voices taking over, you can see LinkedIn being treated as a hub for personal and professional branding.

But do you know how to make the most out of this platform? If not, we’ve prepared a breakdown of tips and tricks that will come in handy to bring extensive engagement to your LinkedIn profile.

Optimizing Your Profile

This is very fundamental, but people often overlook this!

Your LinkedIn profile serves as a first impression of what you think, how you work, and more. For instance, if any recruiter comes to your profile and sees a basic typo in your bio or an outdated profile picture, that might count as a turn-off for them.

So, make sure to keep your profile updated with information and add verified details.

Publish Engaging Content

With creativity taking over, professionals are making the best out of it.

But publishing content isn’t just about posting long paragraphs and hoping it goes viral; it’s more about going a step further to collect data, integrate it into your content, and much more.

Besides this, the word limit of a LinkedIn post is around 300 words, which means you need to make it as concise, crisp, and catchy as possible. Here’s a reference attached for your better understanding.

Marketing That Moves You: Nike’s Greatest Risk Was Its Greatest Win

When I first watched this Nike campaign, I paused and then watched it again!!

In 2012, when most brands showcased world-class Olympians with fit physiques and gold medals, Nike made a bold choice: they featured a young man who did not fit the category of a ‘typical athlete.’

He’s running down a quiet road, one heavy step at a time.
Sweating. Gasping. And Struggling.

But above all, he’s not stopping! That’s what made the campaign powerful — it wasn’t polished; it was real.

While other brands pursued perfection, Nike subtly reminded us that greatness isn’t a privilege—it’s not just for the elite.

This wasn’t just a clever ad.

It was a quiet rebellion against society’s rigid definition of success, and a tribute to everyday resilience.

And the best part? It connected well with the audience!

Not because it shouted, but because it conveyed the message well, millions saw themselves in that runner. It inspired everyone who had ever doubted themselves!

Nike didn’t just sell this campaign; they sold the courage to try, fail, gather, sweat, and again try harder – just keep going.

That’s the kind of storytelling that Nike believed in, and it succeeded!

That’s what made this campaign timeless.
Nike didn’t just make an ad; they made a movement that still runs in the hearts of everyday people.

#BrandStorytelling #Nike #MarketingStrategy #Authenticity #EmotionalMarketing #Leadership #Resilience #Inspiration

Engage in Forums and Communities

LinkedIn forums and communities provide an opportunity to connect with like-minded professionals and engage in meaningful and thoughtful discussions to share insightful content.

For example, if you’re a social media marketer, you can join groups like ‘Marketing Insights’ or ‘GrowthHackers’ to share the industry’s best practices and contribute to discussions.

Invest in Visual Content

Besides investing your efforts in writing, research, and development, you also need to slightly focus your mindset towards visual content. There is a saying that a great piece of content incorporates information with images, videos, GIFs, and other graphical elements. 

Integrating these into your content and sharing it on social media platforms will help your account gain organic visibility with a resonating audience.

Collaborate With LinkedIn Professionals

When you have a nice network developed on your account, you can collaborate with like-minded LinkedIn professionals from your industry. Identify influencers who align with your niche and have a substantial following. Collaborate on joint content, such as interviews, guest articles, or webinars, to leverage their reach and expertise.

Additionally, by associating yourself with like-minded influencers, you can enhance your credibility and attract a broader audience to your profile.

Use LinkedIn Analytics

Another tip that works flawlessly for other LinkedIn professionals is using the analytics dashboard to see how their post is doing, how people are reacting to it, how the engagement is growing, and much more.

Additionally, LinkedIn’s algorithm favors the content that gains traction in the initial first hour of the day. So, always try to use the built-in analytics feature to track the performance.

Be Consistent

Last but not least, no matter what you post, being consistent is a factor that counts in no matter what circumstances.

For instance, if you are not able to curate a full-fledged post on LinkedIn every week, but still post something resonating with your niche, the algorithm counts that and favors your account.

In a nutshell, prepare a content calendar and schedule posts, but always make sure to show up, as being consistent is the only key!

Wrapping Up!

A platform driven by timing, relevance, and value—posting on LinkedIn at the right moment can significantly amplify your reach and engagement.

While weekday mornings and early afternoon remain the spot for most professionals, the success lies in being consistent and just showing up.

So, regardless of what you’re posting, make sure to show up and level up your LinkedIn game like a pro.

Frequently Asked Questions
What is the most effective way to post on LinkedIn?

To effectively post on LinkedIn, focus on sharing valuable content that resonates with your audience, incorporating visuals, and actively engaging with your network.

How to know the best time to post on LinkedIn?

To find the best time to post on LinkedIn, focus on weekdays, particularly between 9 am and 5 pm, with peak times around 10 am and 11 am on Tuesdays and Thursdays.

What is the golden hour for LinkedIn posts?

The LinkedIn “golden hour” refers to the first 60 minutes after a post is published, during which the platform’s algorithm actively assesses engagement (likes, comments, shares) to determine the post’s quality and relevance.

Does the time zone matter?

Yes, time zone considerations are important while posting on LinkedIn to maximize engagement and reach. While LinkedIn doesn’t have a specific ‘best time’ for all users, understanding the time zone of your target audience and industry is significant.

What if I don’t have a lot of time to post regularly?

Consider using social media scheduling tools to pre-schedule posts.

Are there any times to avoid posting?

Late at night (10 PM — 6 AM) and very early morning hours (4 AM) tend to see less engagement.

What is the best day and time to post on LinkedIn?

The best day and time to post on LinkedIn is Tuesdays and Thursdays, around 10 am and 11 am.

Gitika ChadhaGitika Chadha

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