I’ve seen several struggling with not being able to get the attention of people even though their content is amazing and of high quality. So what are they doing wrong?
Look, anyone can indeed go viral overnight but maintaining that same pace is hard.
Several boxes need to be checked and more importantly, the account/post should be able to communicate with its audience or there is no point. Facebook, Instagram, or any other such platforms require attention to minor details if someone wants to be successful here.
With that being said, I’m here with the best tips for influencers to increase their Facebook reach. If you manage to do them correctly, trust me, individuals will have a better success rate than they ever had.
Are You Leveraging Facebook’s Algorithm Effectively?
People think they can master the Facebook algorithm easily, what they don’t understand is it never remains the same. Some can get lucky and maybe one of their posts gets viral and gains immense likes and shares, but that won’t keep happening.
I have a question, what matters the most, interaction with your followers or fame? Well, there won’t be any popularity if creators fail to interact with their audience. It’s important to stay updated and keep tabs on the latest algorithm updates and act immediately.
There are few things that are evergreen and regardless of changes they are said to bring in great reach. And in the next heading I’ll be mentioning them, so be attentive.
Best Tips for Influencers to Increase Facebook Reach
Now, it’s finally time to learn about 5 tips that will increase an influencer’s Facebook reach. This includes:
Be Creative With Your Posts
As a viewer, I don’t visit any account if they post boring things or the same content again and again with no diversity. It’s important to be creative and come up with new ideas that will keep the users engaged and crave more.
Don’t be predictable and come up with something that people will least expect, something out of the box. Your audience will be surprised and there’s a high chance that it will retain them for even longer and until then come up with even more creative ideas.
The goal is not to inform them, it is to entertain and engage, and that’s what keeps them going. Add different elements like humor, facts, and stats. You are working on an empty canvas, so make it complete and beautiful.
Use Facebook Likes Tools
It’s time to start hacking, is that what you thought after reading the title? Well, not your fault since there are thousands of videos titled “Facebook like hack” which do generate likes, but most of the users are just bots or dead accounts.
There are several services like, https://www.fbpostlikes.com/ where users can buy likes. But the question is does this increase the account reach? The answer is yes, since all the likes will be done by real people, your account ranking will increase slightly.
And since the post will have so many likes, people will get curious and check out other stuff as well. If they liked it, congratulations, you just gained more followers.
Post During Peak Hours/Days
Many think that they can post anytime and expect it to gain attention. But honestly, how is that going to happen? You are posting at 4 in the morning when everyone is asleep and by the time they wake up your post is already at the bottom.
Facebook offers many features where individuals can track peak hours and days when the users are most active. Do proper research and create a planner and according to it start uploading.
The difference would be quite visible as the reach per post would be increased significantly as it was able to pop up on feeds when someone was active. In the infographic below, you can see the Facebook globe engagement. Use it as a reference for your planner.
Interact With Your Audience
It’s important to interact with the audience, it’s them who can either make someone popular or take the recognition away. That’s why go live weekly and talk to them to show how much you appreciate them, and that needs to be genuine, as fake ones are quite easy to fugue out.
If not live, do QnA’s and reply to them publicly, it’s a great way of attracting more audience via your stories. Even better to upload videos while giving answers, that’s more effective.
And, never stop responding to comments. Engage with the audience in the comment section or dm’s so they feel valued. If you were able to make them feel valued, you just gained a lifelong follower.
Get Verified
Getting verified is no longer hard. Unlike earlier, when only individuals with a great following and public presence used to get verified, now anyone can do so by simply getting a subscription.
But it’s a good thing, as people intend to get attracted to verified accounts more. There’s a simple process you need to follow within a few hours or a week depending on the account, it will be verified, and the blue tick will appear next to the username.
Difference Between Paid & Organic Reach
With that being said, it’s essential to know about the key difference between paid and organic reach. Look at the table below:
| Factors | Paid Reach | Organic Reach |
| Cost | It costs money but offers instant results and increases appeal significantly. | While it’s free, it takes time to gain likes, popularity, and overall reach. |
| Targeting Precision | Targets different and local geographical areas along with user behavior and interest. | It is limited to exciting the followers and their engagement. Isn’t diversified. |
| Sustainability | Best for short-term growth and visibility. | Helps to build long-term relationships with the audience and retain them. |
PRO TIP Once a while organize a contest or giveaway, make it public, so everyone can participate, and announce the winners publicly. It will attract more users towards the account!
Final Words
Influencers can increase their Facebook engagement by doing several things, but they need to be consistent as without it, they can lose their audience. Even if they are taking breaks, it would be nice to inform the followers so they don’t just leave.
The 5 tips that are mentioned are proven to increase the appeal of any account, they are easy to follow and can significantly raise the follower count. But, you have to create a positive image of yourself or your brand.
Stay away from unwanted drama and be responsible with what you are posting. Many influences lost their reputation because they said or posted something inappropriate, and they didn’t even realize it until it was too late. So don’t make such mistakes.
