Lupita Arellanos, whose online nickname is MakeupByPita, is an American digital creator and macro social media influencer. She was born on 14 April, 1997, in Austin, Texas, and began her social media influence career in 2013. Initially, she worked so hard in many domains like makeup tutorials, beauty products reviews, lifestyle vlogs, and candid talks on daily life. Lupita’s content is based on fashion, beauty, and family-focused relevancy.

Lupita has two sides – one is as a young parent, whom she posts content about on her YouTube channel “The A Family” and the other one “The Life of Pita” reflects her open side to the Spanish-speaking audience. Her recent collaborations are with Texas Dairy Queen, Dawn Powerwash, and Jung Kwan Jang. Lupita is viral among her audience for her honest reviews, exclusive product insights, and collaborations with big names. Her ability to inspire and empower the community is the reason that so many brands are relying their image on her.