Jo McCarthy is a midlife fashion and lifestyle influencer from the United Kingdom. She started her social media TikTok profile just eight months ago and built a huge fan-following of 40k. She posts fashion videos, lifestyle tips, right skincare routine, honest product reviews, and try-on hauls. Her mission is to empower middle-aged women through dynamic fashion advice.

Jo McCarthy believes in building a foundation of trust with her audience. Her consistent engagement and 100% honest reviews are the reason that people follow her lifestyle advice without questions. With many domain’s experience, such as Cabin Crew for British Airways and dancer at Moulin Rouge in Paris, Jo has hands-on experience of real life.