Hikaru Kaihatsu, who is famous for his online name Hikakin, is Japan’s most influential social media influencer. He was born on 21 April 1989 in Niigata Prefecture, Japan and rose to fame through his beatboxing videos on YouTube. Beyond viral music videos, Hikakin posts gaming and lifestyle content as well. His deep connection to fans is forged by his openness about personal milestones and health challenges is setting a new trend in digital Japan.

Hikakin has launched his signature food and merchandise brand “Hikakin Premium”, with famous products like the Misokin Rich Miso Ramen developed in partnership with Nissin. He also has closely collaborated with Toyota and Coca-Cola. These sponsored ventures reflect his unique approach to brand partnerships. Hikakin co-founded Uuum with Kazuki Kamada, a Japanese multi-channel network supporting other creators.