Bianca Heinicke is a pioneer in German social media influence, widely known as Bibi. She was born on 6 February 1993 in Cologne, Germany and started her first YouTube channel BibisBeautyPalace in 2012. Her channel quickly became one of the most-subscribed German-language channels, amassing over 5.8 million subscribers. She started early on with beauty, fashion, and lifestyle, but as her influence grew, her diversity too. Now she posts quality content based on personal development, vegan food, wellness, and funny vlogs.

Bianca promotes plant-based lifestyle, eco-friendliness, and intentional living. She has collaborated with many top brands throughout her social media career, such as Sony Mobile and Deutsche Telekom for the exclusive launch of “Bibi-Phone edition.” In 2015, Bianca launched her own cosmetic brand, Bilou and stepped into the world of business. Her influence reflected in her high engagement rates and premium sponsored post costs, making her a top-tier social media influencer for brand collaborations.