Anitta, whose full name is Larissa de Macedo Machado, is a Brazilian singer, songwriter, dancer, and social media influencer. She was born on 30 March 1993 in Rio de Janeiro and gained international recognition with her 2013’s hit pop “Show das Poderosas.” Anitta is the first Brazilian artist to win the American Music Award for Favorite Latin Artist and three consecutive MTV Video Music Awards for Best Latin.

Anitta has collaborated with many global brands such as Pepsi, Adidas, and Samsung. With a strong influence, she also does philanthropy works such as LGBTQ+ rights, climate change and women empowerment. Anitta’s album Funk Generation became the most-played music of the year in 2024 and further boosted her global influence. Her social media is a music in loop of music releases, fashion moments, behind-the-scenes captures, and brand collaborations. Anitta’s chart topping music career makes her a sought-after music influencer for brands aiming to connect with millions.