Top Indian Instagram Influencers to Follow in 2025 | Best Influencers in Fashion, Beauty & Lifestyle

Gone are the days when film actors and cricketers were the celebrities whose dressing style and mannerisms we used to follow. In today’s age, we love to watch social media influencers. 

Previously, only foreign influencers were dominating this field, but with time, Indian Instagram influencers started taking over this domain, resulting in millions of followers trusting their opinions, buying their recommendations, and following their content on Instagram and other channels.  Brands reach out to them for promotion and collaboration. 

So whether you are a brand looking to partner with or finding inspiration to become an influencer yourself, suit yourself up. Here’s a list of the top 25 Indian Instagram influencers, their follower count, and the impact they have created. 

Who is the Number 1 Indian Instagram Influencer in 2025?

Avneet Kaur is the number 1 Indian Instagram influencer, known for setting trends in fashion, beauty, and lifestyle. With over 31.9 million followers, she has conquered the Instagram influencer space, making her one of the most famous Indian Instagram influencers. What makes her stand out in the race is her high engagement rate and highly relatable content that aids in drawing the attention of people.

List of Top 25 Instagram Indian Influencers (2025)

Here’s the list of the top influencers in India who are making people fall in love with their content and craft:

Avneet Kaur is one of the most followed Instagram Indian influencers. She has participated in shows like Dance India Dance Kids and Jhalak Dikhhla Jaa. She started her career as a child actor in many television shows and Hindi films, which helped her bring her versatility to Instagram. Her posts of trending dance videos, outfit inspo, and travel reels have made her one of the top Indian Instagram influencers. 

USP: Trending reels, fashion, and lifestyle content

Follower Count: 31.9 Million

Brands Worked With: Prada, Dior, YSL Beauty, Limoncello, Rizz, Campus Shoes and Palmonas

Instagram Handle: @avneetkaur_13

One of the most successful creators from India who has spellbound everyone with his unique acting, singing, script writing, and creative skills. BB Ki Vines is synonymous with every young adult in India, and he posts skits and comedy sketches that touch people’s hearts. 

He got the opportunity to walk on the red carpet of the Cannes Film Festival 2022, and currently, you can watch him on the web series Taaza Khabar Season 2. 

USP: Acting, singing, and comedy sketches.

Follower Count: 20.3 Million

Brands Worked With: Instax, Airtel, Jio Cinema, Pro Kabaddi, ASUS ROG, Sprite, The Man Company, etc.

Instagram Handle: @bhuvan.bam22

Dhruv Rathee is a widely popular content creator who represents India at various stages. He talks about social matters and informs his viewers with his research-based viewpoints. And you know what, he takes his job very seriously. You can check out his Instagram, Facebook, Twitter, and YouTube profiles for unfiltered and unbiased opinions. 

He breaks down the facts and gives statistics for subjects such as business models, socio-cultural matters, science, geopolitics, history, current events, finance, and politics.

USP: In-depth and research-based content and unbiased truth

Follower Count: 12.9 Million

Brands Worked With: Kuku FM

Instagram Handle: @dhruvrathee

Prajakta started working as a Radio Jockey and met with the founder of One Digital Entertainment, who suggested she use her comedy antics to create YouTube videos. And guess what happened? It gave birth to “Mostlysane” and now years later, she is one of the biggest Indian female Instagram influencers. 

Alongside YouTube, she started posting every day funny videos, relatable content, talking about her struggles, and much more. 

Prajakta had been the global ambassador of YouTube’s ‘Creator for Change’ initiative and also ventured into commercial acting with Netflix series “Mismatched”.

USP: Simple relatable and humorous content

Follower Count: 8 million

Brands Worked With: Leverage Edu, Prime Video, Coke Studio Bharat, Venus, Cadbury Dairy Milk Silk, etc.

Instagram Handle: @mostlysane

Aashika used to post regularly on TikTok along with her acting career and soon shot to fame. She appeared in many television shows and played the role of Salman Khan’s sister in Prem Ratan Dhan Payo. 

You can binge-watch her daily routines, jobs, fashion shoots, and trending videos. Her audience loves to interact with her content as they are quirky and engaging. 

USP: Trending reels, fashion, and lifestyle content

Follower Count: 6.4 Million

Brands Worked With: Nykaa, Meesho, Spark Holidays, Charged by Thumsup, Motorola, etc.

Instagram Handle: @_aashikabhatia_

Mrunal is a leading influencer in the field of makeup and beauty from India who has represented the country in various international events. She was invited by Selena Gomez to launch Rare Beauty in India and is known for her innovative makeup ideas, sustainable product recommendations, easy-to-follow tutorials, and chirpy personality. 

Mrunal has leveraged her love for makeup and ventured into entrepreneurship with her makeup brand – Mrucha Beauty. Don’t forget to try out their cool range of lipsticks. 

USP: Makeup, beauty, and fashion content.

Follower Count: 5.5 Million

Brands Worked With: Rare Beauty, Sephora, Maybelline, Huda Beauty, Nyx Cosmetics, Charlotte Tilbury, TooFaced, Gisou and Mac Cosmetics.

Instagram Handle: @mrunu

Amulya Rattan is one of the most renowned Instagram Indian influencers, known to post lifestyle content. She shares her experiences on exciting adventures, artistic endeavors, culinary practices, and cultural exploration. Her followers love to watch her makeup videos, tutorials, vlogs as she presents her authentic self in the most engaging way. 

USP: Vlogs, makeup, and lifestyle content

Follower Count: 4.7 Million

Brands Worked With: Garnier, Lakme, Tirtir, Nestle, and RealMe.

Instagram Handle: @amulyarattan_

Kusha Kapila’s path into digital content creation started after joining the iDiva team, where she made videos, primarily humorous and relatable, which resulted in her viral popularity with the “South Delhi Girls” series.

With her relatable humor, she built a strong community and also starred in various films: Masaba Masaba, Thank You For Coming, and more. Along with the work, she showcases her lifestyle and has unfiltered communication with her fans through Instagram. 

USP: Fresh take on social issues and humorous content

Follower Count: 4 million

Brands Worked With: Amazon, Myntra, Big Basket, Venus, Nykaa, HK Vitals, Instax, KitKat, etc.

Instagram Handle: @kushakapila

Last but not least on our list of famous Indian Instagram influencers is Ranveer Allahbadia A.K.A. BeerBiceps. He is a content creator, podcaster, and entrepreneur. He runs his creative agency called Monk-e and invites reputable personalities to his podcast “The Ranveer Show”. 

You can check out his profiles for content related to business, entrepreneurship, motivation, mental health, money making, Geo politics, spirituality, fashion, entrepreneurship finance, relationships, and history. 

USP: Motivational and lifestyle content.

Follower Count: 3.3 Million

Brands Worked With: AJIO, Godrej and Mountain Dew

Instagram Handle: @ranveerallahbadia

Whether you are into fashion, beauty, finance, or politics, or like to watch vlogs, you’ll definitely find your favorite creator from the list written above. 

Shivesh is the master of making deserts and baking. His social media handle is nothing but a guilty pleasure that will make you crave sweet and salty. With recipe videos and food styling tips, Shivesh makes his way to the heart of his loyal audience. 

Want to impress your guests? Steal some of his recipes and get ready to get applauded. 

USP: Baking tips, hacks, food recipes.

Follower Count: 3.2 Million

Brands Worked With: Copilot, Windows 11, Microsoft 365, Kwality Wall’s, Magnum, Kitkat, Air India, Alan’s Bugles, etc.

Instagram Handle: @shivesh17

Nancy has built a loyal fan base who believes in her art. She makes beautiful outfits from scratch. People like her because of her authenticity, and work, and support her with positive comments. 

Nancy was all over the news recently as she walked the prestigious Cannes Film Festival with other highly coveted names. She wore her own design that became the talk of the nation. 

USP: Fashion and designing

Follower Count: 3 Million

Brands Worked With: CaratLane Jewellery, Sonata, Tata Neu, Meesho, Savana, WOW Skin Science, MARS Cosmetics, etc.

Instagram Handle: @nancytyagi___

Another creator from the iDiva clan who made a name for herself and has a strong presence is Dolly Singh. She is among the top female influencers who have been awarded in various categories and featured in large magazines. Dolly was the face of Colgate’s visible white commercial which brought in an immense positive response for the brand. 

You can enjoy her small skits playing funny characters and sharing about her day-to-day life on the social channel. Apart from that, Dolly has acted in short films and web series: I Love Thane and Feels Like Home. 

USP: Fashion, humor, and character sketches

Follower Count: 2 million

Brands Worked With: Samsung, Manforce, Swiggy Dine Out, Olay, St. Ives, Maybelline, Rad Living, etc.̧

Instagram Handle: @dollysingh

Need to find inspiration for outfits for wedding season? What’s a better place than Isha’s account? 

Isha is a real-life diva, and her social handle is the epitome of style and art. She posts styling videos, fashion hacks, hauls, and about physical and mental well-being. 

She delivers quality content to impart knowledge to her audience and experiments with new content formats. 

USP: Fashion and lifestyle videos

Follower Count: 1.9 Million

Brands Worked With: H&M, Laura Mercier, Benefit Cosmetics, Rare Beauty, Zara, Aldo Shoes, Indriya and Fenty Beauty.

Instagram Handle: @ishaborah

The millennials very well know the influence of Tamay Bhat. He has been popular since the time influencing started gaining momentum in India. 

Tanmay was the co-founder of a comedy group and show, All India Bakchod, where the team used to invite celebrities for having unfiltered conversations. This show shot him to popularity and allowed him to work more as a scriptwriter. He entertains his audience with skits, vlogs, roasts, and comedy videos.

USP: Comedian, actor, scriptwriter, producer

Follower Count: 1.9 Million

Brands Worked With: Ather Energy, Gemini.

Instagram Handle: @tanmaybhat

Sure have heard of “thatbohogirl”. That’s Kritika Khurana. She is known for her boho aesthetics and travel vlogs.  During college, Kritika started a blog site and posted “outfit of the day” pictures on Instagram sharing a glimpse of her life. Soon after, people started loving her creations and she built a loyal fan base over time. 

Kritika inspires people with her unique boho-chic aesthetic that is liked by girls all over the country. Her content includes “Get ready with me, multiple ways to style a piece, jewelry and clothing haul, and motivational videos”. 

USP: Vlogs, makeup, and lifestyle content

Follower Count: 1.9 Million

Brands Worked With: L’Oreal, SUGAR Cosmetics, Simple Skincare, Physiogel, Tod’s, Kerastase, etc

Instagram Handle: @thatbohogirl

Popularly known as Mr. MNV, he is loved by his audience for his fashion, lifestyle, and travel content. Manav balances fun with his personal experiences and posts fun challenges, fashion tips, and viral trends. He even posts about his relationship with his girlfriend, friends, and family. 

As the co-founder of Hashtag Ply and a NOFILTR GROUP influencer, he has been a public speaker at various events. 

USP: Fashion, travel, and lifestyle content

Follower Count: 1.7 Million

Brands Worked With: Reliance Digital, Wimbledon, Simple Skincare, Paramount Pictures, Viacom18 Studios, AZORTE, etc.

Instagram Handle: @mr.mnv

Aashna is a well-known name among Indian influencers on Instagram. She is also a YouTuber, model, and actress. During her college days, she explored her knack for modeling, but eventually, she transformed into an exceptional online content creator.

You will generally see her posting modeling photos, lifestyle content, beauty tutorials, makeup tips, travel vlogs, fashion hauls, and Q&A videos for her followers. She has also appeared in several music videos, including “Dooriya” by Zaeden and “Befikar” by Tanzeel Khan

USP: Style inspiration, beauty tips, and lifestyle content.

Follower Count: 1 Million

Brands Worked With: Maybelline, Samsung, Levi’s, Tanishq, Lux, Nykaa, Kult, Marks & Spencer, etc.

Instagram Handle: @aashnahegde

Aashna started working as a teen model and opened an Instagram store called “The Snob Store”. Later she studied Fashion Business at the London College of Fashion and started creating videos that revolved around fashion styling, beauty tips, makeup tutorials, and travel vlogs. Her content is highly curated, and she has worked with esteemed brands around the world. 

And the big news is, that she recently got married to Anu Mallik’s son and singer Armaan Malik in Mumbai. 

USP: Style inspiration, beauty tips, travel, and lifestyle content.

Follower Count: 1 Million

Brands Worked With: Benefit Cosmetics, Uniqlo, Simple Skincare, Charlotte Tilbury, Nykaa, etc.

Instagram Handle: @aashnashroff

Aakriti is among the top creators who publish mesmerizing views and landscapes in her travel vlog. She initially started posting on YouTube about fashion and lifestyle content and later expanded her niche to travel. You will often find her saying that she lives to explore new things and wants to travel the whole world. 

She is among the top YouTube vloggers who document her entire trip and post pictures of eateries, hotels, and other additional details on Instagram. 

USP: Travel and lifestyle content.

Follower Count: 1 Million

Brands Worked With: Visit Canberra, Samsung, Zayed International Airport, Visit Abu Dhabi, Jamala Wildlife Lodge, etc.

Instagram Handle: @aakritiranaofficial

When you scroll through Instagram, his reels must have popped up and made you laugh. Yuvraj is recognized for his clever reels and humorous perspectives on everyday problems. He makes relatable content with a humorous twist and collaborates with other creators to create unique videos. 

Because of his quirkiness, Dharma Productions worked with him to teach Ranveer Singh West Delhi slang for the film “Rocky Aur Rani Ki Prem Kahaani.” If you love watching comedy, his Instagram Reels section is a heaven. 

USP: Trending reels, witty, and comedy videos

Follower Count: 951K

Brands Worked With: Samsung, Max Life Insurance, Amazon Fresh, Swiggy, Google, Too Yumm!, Lenovo, etc.

Instagram Handle: @yuvraj.dua

Malvika Sitlani is one of the top social media influencers in India, having represented various brands as an ambassador globally. Her success stories resonate throughout the Indian entertainment, beauty, and lifestyle sectors. She offers an extensive guide of budget-friendly skincare items, along with simple tutorials that help realize your style visions.

USP: Makeup, beauty, and lifestyle content.

Follower Count: 710K

Brands Worked With: Givenchy, Nyx Cosmetics, Dior, Benefit India, Kay By Katrina, The Pottery Lab, Nars Cosmetics, embryolisse, Sol de Janeiro and Elf Cosmetics.

Instagram Handle: @malvikasitlaniofficial

Jhanvi Bhatia has captured global interest with her fashion advice, style instincts, skincare practices, and product suggestions. She turns personalization into an enjoyable and effortless experience with her quirky and sweet personality. She has successfully collaborated with multiple brands and strives to deliver value through her content. 

USP: Makeup, beauty, and fashion content.

Follower Count: 386K

Brands Worked With: Zara, Skionn Apparels, Deme by Gabriella, Miraggio and Ponds.

Instagram Handle: @jhanviibhatiaa

Siddharth Batra is a prominent figure, who is widely appreciated for his bold unisex style. He has been breaking stereotypes with his fashion looks and creating a fresh take on metrosexuality.

He caught people’s attention with his #GuyBeauty campaign and created a huge impact, motivating men to accept makeup and personal care free from societal limitations. Apart from fashion look books and makeup, he shares glimpses of his day-to-day life and cute moments with his girlfriend, Komal Pandey. 

USP: Fashion, skincare, and beauty

Follower Count: 264K

Brands Worked With: Titan Eyeplus, Swarovski, Lakme, Simple Skincare, Fanta, Fastrack, Acne Squad, Myntra, etc.

Instagram Handle: @siddharth93batra

Sarah Sarosh went from being a medical student to a beauty creator and entrepreneur. She is a pioneer who encourages women to embrace confidence in their appearance. Sarah was ranked 22nd in the Forbes Top 100 Digital Stars 2023 for her creative content.

Her goal is to make beauty more accessible by adding an element of fun. Her content features quick one-minute tips, top product suggestions, and perfect makeup pairings.

USP: Makeup, beauty, and lifestyle content.

Follower Count: 212K

Brands Worked With: Airbnb, The Loom, Samsung, Nike, Furla, Benefit India and Charlotte Tilbury.

Instagram Handle: @sarahsaroshh

Chirag made headlines with his creative fashion videos, charming looks, and great personality. He is a model and now an internet personality who travels around the globe for work and combines fashion pieces to create effortlessly chic looks. His way of connecting with people helped him gain a loyal audience on Instagram.

USP: Fashion and style hacks

Follower Count: 191K

Brands Worked With: Sonata, Diesel, Vivo, Myntra and Ajio

Instagram Handle: @chiragkhannaa

Final Words 

Instagram Indian influencers are making waves on Instagram and leaving a positive mark on the younger generations. And you know, half of the reason the social site is so popular is because of the creators. Any brand in today’s age connects with creators who align with their vision and turn it into reality. 

We have covered 25 top Indian Instagram influencers, their USP’s, and current followers count in this blog. We hope you enjoyed it reading!