An Amazon Influencer Storefront is a one-stop-shop within the Amazon platform, which influencers curate for their followers to make it simple for them to find and buy products that they recommend.
Amazon Influencer Storefront – How to Find Amazon Influencer Storefronts? Your Must-Have Guide!
In today’s modern digital world, where being influential is crucial, Amazon has introduced a dynamic platform for influencers to engage with their audience and recommend products they love.
This space is popularly known as Amazon Influencer Storefronts. It offers a unique blend of both e-commerce and social influence.
But what exactly are these storefronts, how can you find and use them to promote your products on Amazon? Well, rest assured! By the time you finish reading this post, you’ll have answers to all these questions.
So, let’s delve into the details without wasting any seconds further—
What Is an Influencer Storefront on Amazon?
For those unaware, an Influencer Storefront is a dedicated page within the Amazon platform. It is curated and managed by an influencer for customers to get specific product recommendations from them and find the latest deals.
Basically, it is considered a personal shopping destination that Amazon influencers use to promote their favorite products, recommend items to their followers, and share their reviews of different products.
To get started, influencers just need to sign up for the Amazon Influencer Program. Once that process is complete, they can create and customize their storefronts to reflect their brand identity, style, and vibe, making it easier for their followers to shop and feel connected to them.
As per Forbes and Statista, Amazon has the highest market share among all e-commerce companies in the US, with 37.6% of sales.
In fact, Amazon.com is visited by more than 197 million people worldwide each month. This not only makes Amazon, the leading player in the market but also an ideal platform for influencer marketing.
So, drawing upon its extensive reach and customer base, Amazon has introduced the concept of ‘Influencer Storefronts.’
And, on top of that, these storefronts usually have exclusive discounts, promotions, and specially curated product collections to attract shoppers. So, they are a great place to shop if you trust your favorite influencers’ recommendations.
To be more precise, Influencer Storefronts on Amazon combines influencer marketing and e-commerce by providing influencers with a powerful tool to make money with their influence. Thus, offering consumers a personalized shopping experience tailored to their specific interests and preferences.
How to Find an Amazon Influencer Storefront? 7 – Easy Ways!
If you’re intrigued by the idea of using Amazon influencer storefronts for personalized shopping experiences or to promote your products but, have no idea how to find an Amazon influencer storefront, then let us explain to you 7 simple ways to do the same—
Way 1: Amazon Live Streams
First of all, you can use the Amazon Live feature of the platform. It is the place where influencers conduct live-streaming sessions to showcase various products that are available for purchase on Amazon’s marketplace.
During the live streams, influencers may provide links or verbally mention their Amazon storefronts to make it easy for you to access their curated collections or recommended products.
So, either by participating in these streams through chats or just by watching them, you’ll get the opportunity to discover influencers who match their interests and preferences.
Moreover, to make your search easier, you can consider these 3 main categories available on Amazon Live—
Featured Creators | Discover | Browse |
This helps you find popular Amazon influencers and watch their recommended product video. | In this category, you can check out the latest live streams and coming ones for ideas. | Here, you can explore different types of influencers for specific product categories like fashion, electronics, fitness, and more. |
Way 2: #FoundItOnAmazon Feed
Amazon also features the #FoundItOnAmazon feed, which more or less acts like a list of influencers’ recommendations. It shows photos of products from influencers’ collections that they love and recommend to their followers, thus making it easy for you to discover new items.
However, if you wonder how to get on to this #FoundItOnAmazon feed, you’ll simply need to—
- Go to Amazon’s homepage and click the main navigation icon in the top left corner.
- Then, scroll down and click See All to access various Amazon content.
- Next, click on the hashtag #FoundItOnAmazon to see photos from influencers’ collections and favorite products.
- After that, select a specific product category to narrow your search.
- Now, look through tagged posts for relevant products you want to promote.
Quick Tip: You can click on an influencer’s name to view their Amazon storefront and see if it suits your brand or not.
Way 3: Amazon Influencer Hashtags on Social Media Platforms
Similar to #FoundItOnAmazon, you can also search for other popular Amazon Influencer-related hashtags on social media platforms like Instagram and TikTok.
Though influencers use other social media platforms as well, these two are among the most widely used by them. So, examples of Amazon Influencers’ hashtags for these two platforms include—
List of Hashtags for Amazon Influencers on Instagram
1. #AmazonFinds | 22. #AmazonBuys |
2. #AmazonFavorites | 23. #AmazonObsessed |
3. #AmazonHaul | 24. #AmazonPrimeDelivery |
4. #AmazonDeals | 25. #AmazonPrimePerks |
5. #AmazonPrime | 26. #AmazonLifestyle |
6. #AmazonFashion | 27. #AmazonPrimeFinds |
7. #AmazonHome | 28. #AmazonFavorites |
8. #AmazonBeauty | 29. #AmazonPrimeAddict |
9. #Amazonfreebies | 30. #AmazonFindsUnder20 |
10. #AmazonEssentials | 31. #AmazonPrimeSavings |
11. #AmazonPrimeDay | 32. #AmazonPrimeBenefits |
12. #AmazonGifts | 33. #AmazonPrimeExclusive |
13. #AmazonMustHaves | 34. #AmazonPrimeDeals |
14. #AmazonPrimeFinds | 35. #AmazonPrimeLife |
15. #AmazonInfluencer | 36. #AmazonPrimeTime |
16. #ShopAmazon | 37. #AmazonHomeDecor |
17. #AmazonReview | 38. #AmazonElectronics |
18. #AmazonPrimeMember | 39. #AmazonReviewers |
19. #AmazonAddict | 40. #AmazonShopping |
20. #AmazonPrimeLife | 41. #AmazonMustHave |
21. #AmazonLove |
List of Hashtags for Amazon Influencers on TikTok
1. #AmazonFinds | 17. #TikTokAmazonMustHaves |
2. #AmazonHaul | 18. #AmazonFindsForYou |
3. #AmazonFashion | 19. #TikTokAmazonEssentials |
4. #TikTokMadeMeBuyIt | 20. #AmazonTreasures |
5. #FoundItOnAmazon | 21. #TikTokAmazonFinds |
6. #AmazonFindsOnTikTok | 22. #AmazonDiscoveries |
7. #TikTokAmazonFaves | 23. #TikTokAmazonAddict |
8. #AmazonFashionsTikTok | 24. #AmazonTikTokTreasures |
9. #TikTokAmazonHaul | 25. #TikTokAmazonFindsHaul |
10. #TikTokFindsOnAmazon | 26. #AmazonHacksOnTikTok |
11. #AmazonTrendHunt | 27. #TikTokAmazonFavorites |
12. #TikTokAmazonFindsUnder20 | 28. #AmazonFindsOfTheDay |
13. #TikTokAmazonFaves | 29. #TikTokAmazonPrime |
14. #AmazonFindsYouNeed | 30. #AmazonGemsOnTikTok |
15. #TikTokAmazonObsessed | 31. #TikTokAmazonGifts |
16. #AmazonStealsOnTikTok | 32. #AmazonTikTokFinds |
Way 4: Influencer Marketplace Platform for Automated Search
Instead of searching manually, you can use influencer marketplace platforms that make finding influencers easier by letting you customize your search and using automated tools.
For example—platforms like Influencer Marketing Hub, Insense, or AspireIQ, allow you to search for influencers based on various criteria, including those who have Amazon storefronts.
You can then reach out to influencers directly through these platforms or find their Amazon store links on their profiles.
In addition to these popular options, you can also explore these other ways—
Way 5: Search on Amazon Website
You can also search directly on Amazon itself. For that, you simply need to type in the influencer’s name (you know) in the search bar, and guess what— if they have a storefront, it should appear in the search results.
Way 6: Use Google Search Engine or YouTube
Similar to Amazon search, you can make use of search engines like Google or Bing for the same purpose. On them, all you have to do is type the ‘name’ of the influencer followed by ‘Amazon storefront,’ and they will provide you with direct links to the influencer’s Amazon page.
Additionally, it is a good idea to use YouTube’s search function to look for videos with Amazon product reviews, hauls, or recommendations.
Influencers often link their Amazon storefronts in the video description or mention it during the video.
So, what you’ve got to do is keep an eye on channels that regularly feature Amazon products, as they may have storefronts too.
Way 7: Search on Influencers Social Media Accounts
Last but not least, as already mentioned, many influencers promote their Amazon storefronts on social media platforms like Instagram, Twitter, TikTok, and YouTube.
So, it is not a bad idea to check the influencer’s bio or recent posts on these social media platforms for any links or mentions of their Amazon page.
How Can You Find the Ideal Amazon Influencer for Your Brand?
While many influencers promote products on Amazon, finding the right one for your brand can be challenging. However, not when you consider these factors—
- Determine your target audience and brand values: You first need to understand who your ideal customers are and what values your brand stands for. If you have this clarity, it will guide you in finding an influencer whose audience matches yours.
- Research relevant influencers: You should then look for influencers who cater to your target audience and work within your niche by checking their content. This helps you ensure whether it matches your brand’s message and style or not.
- Check engagement rate and content quality: Next, it would be best to evaluate an influencer’s engagement rate and the quality of their content. The higher the engagement rate and better the quality of the content, the more likely they are to reach potential customers.
Once this is done, what you’ve to do is—
Create personalized messages when reaching out to the potential influencers you shortlisted with the help of the above factors. In the message, you should highlight why your brand and their content are a good match, and how collaborating would benefit you both.
Basically, you need to clearly communicate your expectations and goals for the partnership, as this will ensure that both parties are on the same page and can work towards achieving positive results.
Bonus: How to Use Amazon Influencer Storefront to Promote Your Products on Amazon?
To use Amazon Influencer Storefront for promoting your products, follow these steps—
- Start by setting up your influencer account on Amazon.
- Then, personalize your Storefront with your branding and product suggestions.
- Once that is done, you need to share your Storefront link on social media, blogs, and other platforms to attract followers.
- After that, it is necessary to keep it updated by posting new content like product reviews and tutorials, as this will help you keep your audience engaged.
Pro Tip: You should use Amazon’s analytics to see how your storefront is performing so that you can adjust your strategy accordingly.
- In addition to keeping your storefront updated, you also need to collaborate with other brands or influencers to increase your reach.
Bottom Line
That’s all! Now you know what power Amazon Influencer Storefronts hold to boost brand and sales.
So, if you’re eager to take advantage of this marketing trend, then the above-discussed 7 easy methods will help you find an Amazon influencer storefront.
Once you’ve located them, you can connect with your ideal influencers, promote your products, and reach your target audience easily to achieve greater success.
What is an Amazon Influencer Storefront?
Who is an Amazon Influencer?
An Amazon influencer is a content creator who collaborates with Amazon to recommend and promote products through their designated influencer storefront. In other words, an Amazon influencer is someone who promotes and recommends products on Amazon’s storefront, a landing page on the Amazon app or website made for shoppers to find content and recommended products.
Who benefits from an Amazon Influencer Storefront?
Amazon Influencer Storefronts benefit both influencers and brands. Where on one hand, influencers showcase products to their audience and earn commissions on sales. Brands, on the other hand, leverage the influencer’s credibility and audience reach to increase their product visibility and drive sales.
How much does Amazon Storefront pay?
Amazon Storefronts don’t directly pay influencers. Instead, influencers earn through affiliate commissions on products they sell through their curated page.
How many followers do I need to have an Amazon Storefront?
Well, Amazon doesn’t have a specific follower requirement. However, having a large following helps you attract brands and drive sales.
Why do brands collaborate with influencers on Amazon?
Brands collaborate with influencers on Amazon to boost product visibility, drive sales, and connect with specific target audiences who trust the influencers’ recommendations.
Can anyone be an Amazon influencer?
If you don’t already have a large and established following on social media, an influencer program probably isn’t right for you. However, you can always apply for the influencer program later if your follower count increases.