How Much Does YouTube Pay in India? Earnings Per 1K, 100K & 1M Views | Payment Structure and More

Have you ever wondered how a simple video-sharing platform can become a treasure trove for all the creators out there!?

From viral sensations to full-time influencers, YouTube creators have experienced phenomenal growth in India over the years. 

This has left emerging creators contemplating: How much does YouTube pay in India? 

Well, you can dive into the potential, and your YouTube income could someday reach up to 50–60 lakhs per month.

If you are also intrigued by the numbers and eager to find the answer to the above question, read until the end to explore how to earn this much, the payment plan, the factors affecting it, and more.

How Much Does YouTube Pay in India?

YouTube pays between ₹50 to ₹200 per thousand views, so with one lakh views, you can earn between ₹5,000 to ₹20,000, and with per 1 million views, your earnings can reach up to ₹50,000 to ₹200,000.

Moreover, YouTube doesn’t pay directly; instead, it uses a specific framework called the ‘’YouTube Partner Program’’ to initiate payments. You must sign up and wait for approval, which may take a week or two. After you get accepted, you can earn money via ads on your videos. Moreover, YouTube takes 45% of the revenue, and the remaining 55% goes to creators. 

What is YouTube’s Income per 1000 Views?

The amount a YouTuber earns varies, but we can get our hands on estimated figures; on average, YouTube offers ₹50 to ₹200 per thousand views. Now that we know, how much does YouTube pay in India for one thousand views, we can get estimated figures for the rest of the view count. Let’s break it down.

YouTube’s Income Per 10K Views: In India, a YouTube creator with 10K views can expect earnings between ₹500, to ₹2,000.

YouTube’s Income Per 100K Views: A YouTube creator with around 100K views is likely to earn between ₹5,000 to ₹20,000.

How Much YouTube Pays for 1 Million Views in India?

These figures depend upon various factors, including content niche, audience engagement, advertising rates, and geographical regions. Thus, how much YouTube pays for 1 Million Views in India may differ from what it pays in other countries. 

Hence, as an Indian YouTube creator, you can anticipate earning approximately ₹50,000 to ₹200,000 for every million views. Now that we have the estimated number of views, let’s analyze the estimated earnings for other view counts.

1. How Much YouTube Pays for 10M Views in India?

YouTube income for 10 million views is highly variable, but you can roughly expect to earn between ₹500,000 to ₹2,000,000.

2. How Much YouTube Pays for 100M Views in India?

A creator in India who receives 100 million views on a YouTube video can potentially earn between ₹5,000,000 to ₹20,000,000.

Views	Estimated Earnings in USD ($)
YouTube’s income per 10K Views	$6 to $24
YouTube’s income per 100K Views	$60 to $241
YouTube’s income per 1 Million Views	$602 to $2,410
YouTube’s income per 10 Million Views	$6,024 to $24,096
YouTube’s Income per 100 Million Views	$60,241 to $240,964

Guide: Set Up a YouTube Channel as a New Creator

Daydreamed of becoming an Influencer or YouTuber, but have no idea how to begin?

You’re not the only one with this desire; almost everyone has been there. But what if you let your intrusive thoughts win over you this time and start posting the gibberish you’ve been storing on your phone for a while?

If you decide to attempt it, let us walk you through the exact procedure for setting up a YouTube channel and making a thriving career out of it. Here are the steps to establish a foundation for your YouTube channel; please read them carefully.

1. Establish Your Niche

Deciding on a niche in 2025 is a tough nut to crack, so keep exploring till you don’t find ‘the one.’ Try to make your YouTube channel about something you already love or have knowledge about. Conduct in-depth research, stay updated on the trends, and look up to your competitors.

2. Start Creating Content

Once you have decided your niche, it’s time to execute the strategy and create the best piece!

That being said, uploading your first can feel a little more overwhelming, but gather all your courage and get into it. Live by the quote, 

‘At the end of the day, you should have no regrets.’

Pro Tip: 

Dig deeper into what the other creators haven’t covered because there’s nothing better than covering what others have missed. It works more like that one push that carries you to the top and stands out.

3. YouTube Analytics

After a week of posting, you need to see what your audience loves more. If posting short-format content is working for you, then go for it. Don’t restrict yourself to a specific format just because everyone else implements it.

‘YouTube analytics’ helps individuals identify what’s working for their channel and better understand the audience. Moreover, YouTube Analytics (YTA) shows the numerical data behind your channel and lets you access likes and dislikes for your videos, too.

4. Engage With Your Audience

A successful YouTube channel thrives on a one-on-one connection with its audience, but do you know how to achieve that? At the end of the day, we are all humans, and we all connect over the little details of daily life.

So, running over polls, integrating relatable aspects in your content, asking personalized questions, replying to comments, and more helps engage the audience.

Factors Affecting YouTube Earnings in India

An array of factors affects YouTube’s earnings; let’s break it down into simple aspects.

1. First and foremost, most revenue comes from the ads displayed on your videos. YouTube calculates financial grants using the cost-per-mile (CPM) model, which typically ranges from ₹50 to ₹200 per thousand ad views.
2. Another significant factor influencing YouTube’s earnings is the number of subscribers and the name of your channel. Additionally, if your channel is verified and has an engaging and genuine fan base, it may earn the maximum revenue.
3. Sometimes, it’s about how engaging your content is. For instance, conversational content might be the best option for a daily vlogger; it will efficiently maximize your revenue.
4. Lastly, affiliate marketing is another ultimate option that affects YouTube’s money. You can recommend valuable suggestions to your audience and earn a small amount every time they purchase them from your link.

Quick Run-Through of 10 Highest-Paid YouTubers in India

YouTube debuted in 2005 with the vision of being a platform where people could share, connect, and be entertained by videos. But have you ever imagined that individuals could make such remarkable careers out of it?

Nowadays, when we hear the term ‘YouTuber,’ we immediately think of creators earning impressive sums of money, setting the bar sky-high! Therefore, we’ve compiled a list of the 10 highest-paid YouTubers in India; take a moment to read it!

1. Ajey Nagar (Carry Minati)

When we talk about the highest-paid YouTubers in India, Carry Minati outshines the rest, as his YouTube income is approximately $30,120.48. He is known for his energetic and often aggressive roast videos on his main channel and live gaming streams, which feature humorous comedy. 

Additionally, he has a highly bold, brash, and multifaceted presence. His viral ‘YouTube vs. TikTok: The End’ roast video showcased his signature humor and daringly opinionated personality.

YouTube Channel Name	CarryMinati CarryisLive
Founded on	Oct 2014
Subscriber	Approx 44.9 Million
Genre	Roasting, Gaming, and Comedy
Instagram Handle	@carryminati
Estimated YouTube Income	Estimated 25 lakh rupees (per month)

2. Dilraj Singh Rawat (Mr. Indian Hacker)

Mr. Indian Hacker has taken the Internet by storm with his science experiments, life hacks, and DIY crafts videos. He began his YouTube journey on a casual note and posted a banger, ‘How to open the lock without the key: iPhone bend test,’ which quickly gained thousands of views.

The ‘Indian hacker’ gained widespread fame by teaching students through serious science experiments, and at the same time, he earns approximately $27,710.84 per month.

YouTube Channel Name	MR. INDIAN HACKER
Founded on	2017
Subscriber	Approx 31.8 Million
Genre	Experiment, Science
Instagram Handle	@mrindianhacker
Estimated YouTube Income	Estimated 23 lakh rupees (per month)

3. Ashish Chanchlani (Ashish Chanchlani Vines)

Can you imagine a single human playing different characters simultaneously? If not, head straight to his channel. 

He is known for his over-the-top comedy skits on relatable topics such as exam stress, family gatherings, or everyday social interactions. His smooth switching of characters and dialogue delivery shows his ability to demonstrate and justify every character he plays. Additionally, he is known as one of the rich YouTubers, earning approximately $24,096. — $26,506.02 monthly.

YouTube Channel Name	Ashish chanchlani vines
Founded on	July 2009
Subscriber	Approx 42.2 Million
Genre	Comedy and Parody
Instagram Handle	@ashishchanchlani
Estimated YouTube Income	Estimated ₹20-22 lakhs (per month)

4. Sandeep Maheshwari

We all must have heard about Sandeep Maheshwari, here or there. He is among the most influential motivational speakers, known for his in-depth mental and emotional health sessions. His calm, direct, and soft-spoken personality helps him resonate deeply with the audience.

Furthermore, besides the motivational videos on YouTube, he is now arranging a session where guests can talk about their experiences and interact to gain broader perspectives on life.

YouTube Channel Name	Sandeep Maheshwari
Founded on	2012
Subscriber	Approx 28.5 million
Genre	Motivation and Self-Help
Instagram Handle	@sandeep__maheshwari
Estimated YouTube Income	He has not yet monetized his channel. Therefore, it is NOT APPLICABLE.

5. Bhuvan Bam (BB Ki Vines)

Similar to Ashish Chanchlani, he works in the same genre of self-playing, character-driven comedy skits. His portrayal of distinct personalities and the humor behind them are excellent benchmarks for the comedy world.

Among all the characters he has played, Titu Mama became iconic. Even in an interview, he revealed that people were asking him to bring Titu Mama up front. This shows how excellently he plays the character and how well that character relates to the audience.

In addition to having a massive fandom, he is recognized as one of the wealthiest YouTubers in India, earning approximately $30,120.48 each month.

YouTube Channel Name	BB Ki Vines
Founded on	2015
Subscriber	Approx 26.4 million
Genre	Comedy
Instagram Handle	@bhuvan.bam22
Estimated YouTube Income	Estimated 25 lakhs (per month)

6. Dhruv Rathee

Dhruv Rathee is categorized as an educational creator on YouTube; he has been seen explaining complex political and environmental issues on his channel through its videos. Additionally, his videos often target people seeking factual information on social and political topics.

However, his upfront opinions and bold statements often lead to political controversies. For instance, in 2022, he posted a video about the ongoing political crisis in Pakistan, which included a distorted map of India, that caused backlash from the Ministry of Information and Broadcasting. 

Despite being included in controversies, he has earned a rigid fan base and is known as one of the top 10 YouTubers in India, with an estimated monthly income of $57,831.33.

YouTube Channel Name	Dhruv Rathee
Founded on	2014
Subscriber	Approx 25.1 million
Genre	Educational, Vlogs
Instagram Handle	@dhruvrathee
Estimated YouTube Income	Estimated 48 lakhs (per month)

7. Amit Bhadana

We have typically seen creators flaunting the lavish lifestyle of their lives. Despite this, Amit Bhadana carries a unique Desi style that spotlights the local dialect and humor, which outshines him from the rest of the creators. Besides, he gained ample subscribers during lockdown with its Desi Vs Others-themed videos.

He focuses on delivering short film-style videos with a strong societal message and earns up to $36,144.58 per month.

YouTube Channel Name	Amit Bhadana
Founded on	2012
Subscriber	Approx 24.5 million
Genre	Comedy
Instagram Handle	@theamitbhadana
Estimated YouTube Income	Estimated ₹30 lakh (per month)

8. Gaurav Chaudhary (Technical Guruji)

Are you struggling to choose the perfect gadget? Visit Technical Guruji’s channel. Gaurav Chaudhary reviews the latest smartphones and gadgets and explains their features. This helps users make informed and responsible decisions.

In addition to being a tech YouTuber, he has a vlogging channel on which he shares a glimpse of his life and fosters one-on-one interaction with the audience through comments, forums, and polls. Additionally, his earnings from both channels total approximately $48,192.77 each month. 

YouTube Channel Name	Technical Guruji Gaurav Chaudhary
Founded on	2015
Subscriber	Approx 23.6 million
Genre	Technology
Instagram Handle	@technicalguruji
Estimated YouTube Income	Estimated 40 lakhs (per month)

9. Nishchay Malhan (Triggered Insaan)

Have you ever heard of a YouTuber family? If not, let us introduce you to the ‘Malhan Family.’ Nishchay Malhan is the youngest member of the household. 

He began creating content in 2014 with comedy reactions and is now known as one of the best gamers, with an estimated monthly income of $60,240. — 72,289.16. 

Additionally, he recently became the talk of the town when he shared his engagement pictures in December 2024. In no time, that became one of the most liked pictures on the internet.

YouTube Channel Name	Triggered Insaan Live Insaan
Founded on	2014
Subscriber	17.5M
Genre	Comedy, Roast, and Gaming
Instagram Handle	@triggeredinsaan
Estimated YouTube Income	Estimated Rs 50–60 lakhs (per month)

10. Khan Sir (Faizal Khan)

Whenever we hear of educational content creators, we imagine the fancy setup, mic, and so on, but you’ll be astonished to know Khan sir started this channel with a minimal amount of resources. 

Khan Sir used a unique teaching style, filled with relatable examples and humor, to break down complex topics, which helped him gain a rigid student base and popularity.

Other than this, the main aim of starting this channel was to provide educational resources to underprivileged children. He almost started from zero and now earns approximately $12,048.19 —  $14,457.83. 

YouTube Channel Name	Khan GS Research Centre
Founded on	2019
Subscriber	Approx 23 million
Genre	Educational
Instagram Handle	@khansirpatna
Estimated YouTube Income	Estimated Rs 10–12 lakh (per month)

Exploring a Case Study: The Inspiring Journey of an Indian YouTuber, Bhuvan Bam

Among the hundreds of Indian YouTubers, we have researched and curated a “Case study of Bhuvan Bam” because of his incredible idea of ‘BB Ki Vines.’ So, here’s a complete breakdown for better understanding.

BB Ki Vines was not an overnight sensation but a gradual evolution reflecting Bhuvan Bam’s creativity, consistent effort, and massive breakthrough in stating the satire. He initially used to upload videos on Facebook and received an immense response to his ‘satirical video on a news reporter’s insensitive questioning during the Kashmir floods.’

This video was initially posted on Facebook, but after it gained immense popularity among the audience, he debuted on YouTube in 2015 by posting the same video. Additionally, that artwork demonstrates his strong comedic and observation skills.

In a recent interview, Bhuvam Bam was asked if he ever imagined he could build such a thriving career on YouTube, to which he replied, ‘’I never imagined that a simple video would change my life.” Besides his content creation journey, he was always intrigued by the musical element in his life, so after gaining a fan base from YouTube, he released “Teri Meri Kahani,” sung by him in 2016, followed by “Sang Hoon Tere,” “Safar,” “Rahguzaar,” “Bas Mein,” “Ajnabee,” and “Heer Ranjha.”

Furthermore, in addition to creating content and musical covers, he paved his way towards acting; he released the eight-episode web series Dhindora on YouTube and made his OTT debut with Taaza Khabar.

Bhuvam Bam’s journey epitomizes the potential of YouTube creators. Although the platform was initially launched as a medium for sharing and interacting with videos, creators like Bhuvam Bam, Ashish Chanchlani, and others have turned the situation upside down and maximized its benefits.

Breakdown of Challenges Faced by Content Creators

YouTube permits users to showcase their creative freedom and turn it into a thriving career. However, like the two sides of the coin, maintaining an online presence as a public figure is not as easy as it seems.

In that regard, we will list some top challenges so you can make a mindful and responsible decision. Give it a good read!

1. Now, almost everyone perceives YouTube as a ‘meant-to-be career,’ but do you know how tough it is to outshine established content creators? For example, if we search for fashion or lifestyle influencers, we will come across hundreds of numbers. So, to maintain a unique presence, you need to build that hook element and connect with your fan base.
2. Earlier, cracking YouTube’s algorithm was easy, but as time passed, they changed their algorithm, and now it’s extremely tough to crack the code. Another challenge for emerging content creators is navigating complex algorithms to gain visibility. For instance, most YouTubers experienced a drop in their reach when YouTube changed the algorithm last year, in 2024.
3. When you maintain an online presence on a platform, your audience, and viewers carefully calculate your every step and move. Your personal life information is vulnerable to them. Some might support you for whatever you do, and some might leave hate comments, which can take a toll on your mental health. Hence, before glorifying every creator’s journey, understand what it takes to be there.
4. Lastly, staying relevant and maintaining a beloved fan base are essential to thriving in your content journey. For instance, in the recent incident that shook the entire YouTube community, when Samay Raina faced legal backlash, only a few of his fellow YouTubers defended him.

Summing Up!

Starting your YouTube journey can be full of rises and falls, but it is also rewarding!

So, if you’re looking forward to stepping out of your comfort zone and outshining your career on YouTube, we have prepared an exclusive guide to help you understand the roadmap required to start your YouTube channel from scratch.

Start posting and get your YouTube career live!